Cash contributions roll in to supervisors race
by Press-Banner
Apr 19, 2012 | 2460 views | 1 1 comments | 9 9 recommendations | email to a friend | print
Bruce McPherson (from left) Bill Smallman and Eric Hammer, candidates for the 5th Supervisorial District, are introduced at a candidate forum put on by the Valley Women's Club and League of Women Voters last week. Lucjan Szewczyk/Press-Banner
Bruce McPherson (from left) Bill Smallman and Eric Hammer, candidates for the 5th Supervisorial District, are introduced at a candidate forum put on by the Valley Women's Club and League of Women Voters last week. Lucjan Szewczyk/Press-Banner
The three candidates for the 5th District seat on the Santa Cruz County Board of Supervisors have kicked their respective campaigns into high gear as the June 5 election approaches, canvassing neighborhoods, meeting voters and having supporters display signs all over Scotts Valley and the San Lorenzo Valley.

They’re also busy raking in cash, though not all three candidates are drawing equal monetary support, according to the most recent numbers available through the Santa Cruz County Election Department.

As of the most recent reporting deadline March 17, Bill Smallman of Lompico trailed his competitors, Eric Hammer of Boulder Creek and Bruce McPherson of Pasatiempo, by a wide margin.

Eric Hammer

As of March 17, Hammer’s campaign had raised $32,558 in all, much of it from individual contributors, and reported $388 remaining in its coffers.

In addition to $6,639 in his war chest to begin the year, Eric Hammer received cash contributions of $15,402 to his campaign during the reporting period, comprising $11,102 in monetary donations and $4,300 in loans. Six private donors gave the maximum $400 amount allowed by county election rules.

During the same span of time, Hammer’s camp spent $21,653 on campaign costs, including $12,000 for the services of campaign manager Daniel McCormick.

Bruce McPherson

As of March 17, McPherson’s campaign had raised a grand total of $86,934 and had $42,706 remaining after all expenses to that point.

After entering the reporting period with $48,882, Bruce McPherson’s campaign raised $37,052 in monetary contributions by the reporting deadline.

Of those donations, McPherson collected the maximum donation of $400 from 37 individuals.

During the reporting period, the candidate spent $43,228 on campaign costs.

Those costs included $5,200 for website management; more than $14,000 for campaign literature and printing costs; and $11,500 to hire Stephen Reed, one of McPherson’s campaign managers.

Bill Smallman

Compared with the five-figure contributions and expenditures of his competition, Bill Smallman’s campaign has been a small operation.

Smallman had raised $4,310 before the reporting deadline and had a balance of $2,581 after expenses.

As of a statement dated March 22, the Smallman camp had taken $3,249 into its coffers, consisting of $249 in individual donations and $3,000 the candidate lent to his own campaign.All of his fundraising took place after the beginning of the year.

During that period, $1,728 was spent to produce campaign signs and brochures.

The candidates’ next mandatory reporting date is May 24.

For information:
Comments-icon Post a Comment
May 11, 2012
We are residents of Santa Cruz County who have decided to take urgent action because if Bruce McPherson is elected to our Board of Supervisors it will shift the center of political gravity in our community decisively to the right. Please reply to this email to JOIN US.

McPherson does not represent the people of the 5th district, or even live within its historical boundaries. He does not represent the 99%. Instead he represents the 1% who profit from Republican policies, lives in a mansion in exclusive Pasatiempo Estates, and has a long history of strategic leadership AGAINST our Santa Cruz values under cover of a dangerously friendly "moderate Republican" smile...

As California Secretary of State,

* he certified the easily hacked Diebold voting machines, and

* he disqualified 40% of newly registered voters in Los Angeles (mostly Latino) as part of national pattern of Republican voter suppression.

As a state legislator,

* he refused to help his Felton constituents (FLOW) win back control of their water supply from German multinational company,

* he voted AGAINST state laws expanding domestic partner rights, outlawing bullying in schools, and other GLBT rights,

* he received a 50% rating from Planned Parenthood - identified as "leans anti-choice”, and

* he voted against state laws banning sweatshop conditions in state contractors’ workplaces.

As editor of the Santa Cruz Sentinel, Bruce McPherson campaigned...

* against preserving Wilder Ranch,

* in favor of developing Lighthouse Field, and

* in favor of building a nuclear power plant in Davenport

He's a Republican, in other words, for a reason. Do you think he’ll represent YOUR values and interests?

Because Democrats are less likely to vote in the primary election, the coming election offers Republican Bruce McPherson his best chance of winning a seat on the Santa Cruz County Board of Supervisors. That's why we're getting organized to remind our Democratic neighbors in the 5th district to VOTE!

We will be proud and happy to work with you on another meaningful, exciting campaign.

for democracy not corporatocracy-

We encourage your online comments in this public forum, but please keep them respectful and constructive. This is not a forum for personal attacks, libelous statements, profanity or racist slurs. Readers may report such inappropriate comments by e-mailing the editor at