Meet Scotts Valley's new mayor
by Press-Banner
Dec 03, 2009 | 1220 views | 17 17 comments | 12 12 recommendations | email to a friend | print
Newly named Scotts Valley mayor Jim Reed holds his daughter Ava during a reception Wednesday, Dec. 2.    Lucjan Szewczyk/Press-Banner
Newly named Scotts Valley mayor Jim Reed holds his daughter Ava during a reception Wednesday, Dec. 2. Lucjan Szewczyk/Press-Banner
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Scotts Valley Vice Mayor Jim Reed was passed the mayor’s gavel Wednesday night after a unanimous vote by the City Council.

Reed was sworn in at the Dec. 2 council meeting and succeeds Randy Johnson, who remains on the council. Dene Bustichi was appointed vice mayor, with Councilwoman Stephany Aguilar dissenting the decision.

The mayorship is a titular post, with the mayor having no more power than other members of the council, except to lead meetings and to act as spokesman for the council.

The packed council meeting was abuzz with cake and strawberry punch as Reed celebrated his first evening as mayor.

“This is a special night for me and my family,” Reed said. “It’s my son’s 10th birthday, and I bet he thinks all the cake is for him.”

Reed settled in Scotts Valley with his wife, Lea, and their four children from Washington, D.C., in 2000, when he took a job with Nokia. Reed left Nokia six years later and spent a year as editor and general manager of the Press-Banner. He continues to contribute Little League and high school football stories to the Press-Banner.

He now sells insurance for Thoits Insurance in San Jose.

Reed’s career on the Scotts Valley City Council started in January 2007, after Gov. Arnold Schwarzenegger chose former Councilman Paul Marigonda as a judge in the middle of his term. Reed took over the vacant post and was later elected after no other candidate ran for the seat.

In addition to leading City Council meetings and performing ceremonial duties, Reed said his priority as mayor for 2010 will be to continue work on the future library branch on Kings Village Road.

Reed has also been heavily involved in Scotts Valley’s planned Town Center.
comments (17)
« You're not alone. wrote on Wednesday, Dec 23 at 09:48 PM »
We know she makes poor judgments. Lucky she isn't toting anymore.
« Long Time Democrat wrote on Sunday, Dec 20 at 10:30 AM »
Long time Republician-you are 100% correct. Love Scotts Valley-Sorry but I missed your point completely.
« Long time Republican wrote on Wednesday, Dec 16 at 02:33 PM »
As a long time republican I am ashamed by the performance and fiscal irresponsibility of our current republicans on the City Council. In particularly I'm ashamed for our most recent three Mayor's Reed, Johnson and Bustichi. It will be interesting to see how in November Mayor Reed tries to put a spin on their out of control spending. Take the library as an example. Reed pushed the acquisition of the Sports Center through the system before anyone had any idea what it was going to cost to build a library at the location. All we were told by Reed was that the money had already been saved by the City and that the building would cost $4.5 million. It now turns out that the library is expected to cost close to $20,000,000. We have also learned that the City hadn't saved the money for the library. In fact the City took more than $2,000,000 out of the Waste water Treatment fund for the library funding and they have recently issued $5,000,000 in high interest paying bonds. If that weren't enough, the City has now capped out on it's ability to borrow additional funds using additional bonds. Lets hope we don't need any money in the next several years because the City Credit is maxed out. The City under Reed, Johnson and Bustichi is already running at a fiscal deficit and in another year when measure C expires the City deficit be be more than $700,000 per year. These guys are putting the City on an extremely risky financial footing. How is Reed going to spin all of this in November?
« love scotts valley wrote on Monday, Dec 14 at 10:29 AM »
Trash!!!!!! 10% of you people speak bad about Jim Reed and three other City Council members......thats right there are 5 total. I left one out.... What do you think the other 90% think? Please you 10% come and make a difference.
« Ironical wrote on Monday, Dec 14 at 08:41 AM »
I find it ironic that 2 weeks ago he was walking around the vinyards looking for support while at the same time not showing leadership by putting an end to big box development which will impact the traffic, safety of 17, and brings in crime by day laborers who will be lingering around the store and the area neighborhoods.

And for what? So he can ask the residents what they want? More like a walking billboard to take credit for the library. As I see it, it was Bustichi brainchild and during the first public meeting a lot of suggestions were submitted - including one that it should pay for itself.

So we are still waiting for Mr Reed to show some leadership and let us know what is vision is for Scotts Valley. Not just removing revenue producing property and turning it a money pit to the tune of $1,300 a square foot.

Good intentions and good acts are two different things. We know he means well, but he needs to grow a pair and ween himself from the teet of the Develop every thing crowd.

Reed, if you are the leader you want us to think you are, stand up for the neighborhoods that are threatened by these projects.

Any law which is too broadly defined is unconstitutional. The Council has said over and over that if there it is good for for the city, even grotesque projects which warp the fabric of the community an be processed.

But there is nothing that says they have to allow large portions of our community to suffer at the expense of the rest. In fact It is just wrong driven by greed and mismanagement of city money which creates the need to get tax money at all costs.

It's time that the law be applied, a new wave of leaders, and citizens to stand up. Shake off your fear and be recognized, we are a growing majority. Your children, property, and quality of life is at risk.

We demand leadership.

Deciding whether to bring over the old books into the new library is not leadership.

Imagine a future with 2 big box stores at each entrance to the city.

It's a wonderful Life.

« The Granite Creek wrote on Sunday, Dec 13 at 01:49 PM »
That exit will be a great place to build to the teeth, so traffic at the bottom of the hill on 17 plows into waiting traffic.

It's time that the Yes to everything council be stopped. We have the power and the opportunity, A yes vote for Reed is a yes vote for underdevelopment and overspending.

Reed has proven he is a spender. It's time to enact term limits to reign in the threat to Scotts Valley.

The Council must be replaced. To prevent costly cronyism.

« Unique Intersection wrote on Wednesday, Dec 09 at 11:01 AM »
Travel Granite Creek bottlenecks during school dropoff and pickup times,and envision adding the traffic for a commercial store.

Contractors start their days getting supplies at that same time.

There is ONE pathway across Hiway 17, a two lane bridge. ONE LANE each way.

The council approved moving a propane facility (with a blast zone)to a location that will likely put this overpass out of service with any mishap, or natural disaster.

Maybe we should fund a helicopter, military portable bridge equipment, or other expensive response equipment at the greatest possible cost to taxpayers?

There are zero fire department units that can reach that side of the freeway if Granite Creek bridge is shutdown.

Some might remember after Loma Prieta quake, the asphalt pushed up at both ends of the concrete bridge structure.



« Back of envelope wrote on Sunday, Dec 06 at 01:31 PM »
The latest Lowe's format store size is 103,000 sq feet. If we use rough numbers from the Target traffic study of 7,000 car trips per day for a 143,000 sq foot store we might expect 5042 additional car trips per day on Santa's Village Road and Granite Creek Rd for a Lowe's store. The back of the envelope math is: (103,000/143,000)*7,000=5042 additional car trips per day. Interestingly the City's Environmental Impact Study for the previously proposed Target analyzed the Borland soccer field location as an alternative location to La Madrona and concluded that it was an environmentally superior location. Anyway that you cut it a store the size of Target or Lowe's at either location is simply too big for our small town of 11,700 people. We need to tell the City Council that we want them to stop the over development of our community.
« colin roberson wrote on Saturday, Dec 05 at 07:03 PM »
I have never been to a Lowe's. How much more traffic would it make on Santa's Village rd exit. Have you ever exited that exit before? That would suck if Lowe's had its own exit. I remember when Borland had the plans for their second building and the exit was planned for both buildings. Google that.
« Lowe's interest SV wrote on Saturday, Dec 05 at 05:40 PM »
Colin,

Be careful what you wish for. The Valley Post just ran an article confirming that Lowe's recently inquired with the City of Scotts Valley about a Store at the north end of the City where the Borland soccer field is today. The City Council seems determined to place one or more big box stores in Scotts Valley. We need to stand together and oppose over development in our city unless we want to lose the small town feel we have today. We don't need a Lowe's or a Target at any location in Scotts Valley. The stores are simply too large for a City of just 11,700. Here is the article in case you doubt the facts.

http://www.thevalleypost.com/article.php?id=2362
« anonymous wrote on Saturday, Dec 05 at 10:36 AM »
« where the smearers? wrote on Friday, Dec 04 at 07:08 AM »

It's 7am on Friday December 4th. Where are all the anonymous smears and ugly blog postings about Reed and the city we have come to expect? C'mon guys, you're losing your touch.

Why don't you list all the good things he has done since your a Jim Reed fan boy that's right not much to say that's what I thought.
« Gridlock wrote on Saturday, Dec 05 at 10:35 AM »
"This could only be a benefit to our local community and business by drawing people to shop in Scotts Valley"

Only a benefit? you've got to be kidding. Long time resident? Where've you been living, under a rock?

« anonymous wrote on Friday, Dec 04 at 12:32 PM »
What a great idea to open a Target in Scotts Valley. My wife and I have been longtime residents of Scotts Valley. We have two young children and we currently have to drive 25 minutes to Watsonville to take advantages of great prices. Now, we can have one in Scotts Valley. What a plus for everyone. The city will receive much-needed tax revenue. The residents of Santa Cruz, Scotts Valley and the San Lorenzo Valley will have a Target so close to do their shopping. How many of you have read Target ads and seen the deals that they have? This could only be a benefit to our local community and business by drawing people to shop in Scotts Valley.

What a great idea.

- Colin Roberson, Scotts Valley
« Colin Roberson wrote on Friday, Dec 04 at 11:19 AM »
You have done a great job Jim. Glad to see you going out and asking the people of Scotts Valley what they are interested in. Keep up the good work.
« No News wrote on Friday, Dec 04 at 10:28 AM »
Reed is Mayor after never having been in any election in Scotts Valley. I guess this is why the Banner article title is "Meet" Scotts Valley's new Mayor.
« blaaaa wrote on Friday, Dec 04 at 08:21 AM »
Gimme a barf bag.
« where the smearers? wrote on Friday, Dec 04 at 07:08 AM »
It's 7am on Friday December 4th. Where are all the anonymous smears and ugly blog postings about Reed and the city we have come to expect? C'mon guys, you're losing your touch.


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