Three candidates vie for two seats on SV City Council
by Joe Shreve
Aug 21, 2014 | 1181 views | 2 2 comments | 8 8 recommendations | email to a friend | print
Russ Patterson
Russ Patterson
Stephany Aguilar
Stephany Aguilar
Jim Reed
Jim Reed
As part of the Press-Banner's election coverage, each candidate running for local office in the Nov. 4 election will be highlighted. This week's focus will be on the race for Scotts Valley City Council.

As summer is heading to a close and cooler weather approaches, the fall election season is just heating up. In the wake of last week's filing deadline, three candidates are now officially in the running for two seats on the Scotts Valley City Council.

With the entry of retired police captain Russ Patterson into the race against Mayor Jim Reed and Councilwoman Stephany Aguilar, the Nov. 4 election will mark the first time since 2008 that incumbent council members have had to campaign for re-election.

In both the 2010 and 2012 elections, incumbents were simply re-appointed to the council without election due to the fact that they were unopposed.


Russ Patterson


A 28-year resident of Scotts Valley, Russ Patterson kicked off his campaign for Scotts Valley City Council on Saturday, Aug. 16.

Patterson, who is a former police officer who retired from the Campbell Police Department with the rank of Captain, currently serves as chair of the Scotts Valley Planning Commission — on which he has served for the past 6 years.

“I’m pretty attuned to what’s going on in Scotts Valley,” he said.

Patterson said that he is looking forward to the chance to bring what he describes as a positive attitude to the council.

“My campaign is all about the future,” he said.

Patterson said that he will run his campaign on a platform of expanding “the innovative spirit of Scotts Valley” by continuing work to make the city an attractive destination for outside-the-box businesses, citing Zero Motorcycles and Universal Audio as examples.

“We’ve already got some great (companies),” he said. “Let’s get some more — that’s what brings in the people.”

Expanding the city’s tax base through new businesses — particularly the Town Center project, Patterson said, will help the city avoid the need to turn to voters for temporary sales tax increases to offset financial crises.

He said that, as a city councilman, he would work to streamline the city’s online permitting process, as well as continue the city’s plan to sell recycled water to Pasatiempo.

For more information about Russ Patterson, visit


Stephany Aguilar


A member of the Scotts Valley City Council since she was first elected in April 1996, Stephany Aguilar said that she will be campaigning for re-election on the platform of maintaining the city’s public safety system, economic vitality, and recreation department.

“My key focus is working together for a vibrant, safe community,” she said.

Aguilar said that, if re-elected, she will continue to work toward keep Scotts Valley’s existing businesses in town and will work to try and increase the amount of affordable housing within the city — something she said is essential to making Scotts Valley affordable to what she described as a “diverse socioeconomic base.”

“That includes our teachers and our police officers,” she said.

Aguilar said that her other goal is to work toward collaborative solutions to the city’s ever-changing fiscal difficulties — something she says has been exacerbated in recent years by meddling from Sacramento.

She said that she looks forward to campaigning and meeting with voters, whom she described as being a “very intelligent voting constituency,” and hearing their feedback and concerns.

For more information about Stephany Aguilar, visit


Jim Reed


The current mayor of Scotts Valley, Jim Reed has served on the Scotts Valley City Council since 2007. Throughout his tenure on the council, Reed said that his goal has always been the development and completion of the elusive Town Center project.

“The reason I ran the first time was to get the Town Center built,” he said. “I think this project is so important — we’ve done a lot to make progress, and I want to see that through.”

Aside from the Town Center, Reed said, his campaign will focus on his record of fiscal restraint during the economic crises the city has faced.

In 2009, he said, he supported the city’s staff and spending cuts “that enabled us to weather the storm better than we would have otherwise.”

Avoiding new costs to the city and its taxpayers, Reed said, has long been his objective.

“I have voted against new spending proposals more than anyone else on the council,” he said. “Constant vigilance is going to be required to hold the line on spending and that’s the perspective I bring to the council as well.”

If elected to a third term on the council, Reed said that he plans to continue to try and expand the city’s economic base while being judicious on spending.

 “Scotts Valley is moving in the right direction and the council is a pretty big part of why that’s true,” he said. “We focus on the job of local government — we don’t go looking for windmills to tilt at.”

For more information about Jim Reed, visit

Comments-icon Post a Comment
August 22, 2014
Russ Patterson is EXACTLY what our City perspectives, fresh ideas. It's for Russ!
Nota Mused
August 21, 2014
Where is the emergency plan for the relocated propane tank? Reminder, the city council overrode planning rejection of 3000 gallon propane tank by el pueblo. Now adjacent business has left, and years pass w/o safety plan on how to respond to emergencies at this location. Youtube has similar size propane tank fire at Lincoln, Ca. 1 mile radius was evacuated. This closes all schools except brook knoll, Hiway 17, SV Drive, etc. Where is the plan? Follow the money, who benefited by NOT getting plan in place?

Which council members voted for relocation?

At what cost to public safety?

What do candidates think PUBLIC SAFETY is worth?

We encourage your online comments in this public forum, but please keep them respectful and constructive. This is not a forum for personal attacks, libelous statements, profanity or racist slurs. Readers may report such inappropriate comments by e-mailing the editor at