Cherie Anderson of Scotts Valley has been promoted to Advertising Director of the Press Banner, publisher Will Fleet announced this week.
She had been an Advertising Representative with the newspaper.
“Cherie brings a good combination of advertising experience and local community involvement,” Fleet said. Anderson brings 30 years of advertising, marketing, and management experience to her new position.
She also is president of the Ambassadors for the Scotts Valley Chamber of Commerce. She and her husband Kevin were voted Co-Ambassadors of the Year in 2016.
“I’m very excited about what this new role means to me personally and professionally,” Anderson said. “The changes in our paper over the past year have been significant and positive.”
“Many local business people are already familiar with Cherie through her activities in the Scotts Valley Chamber,” said Fleet. “I believe she is going to help us fulfill our community service mission, while also helping bring our business to the next level.”
“My goal is to continue to develop new strategies that bring solutions for our business community, while maintaining the community focus and benefits,” said Anderson. “The most recent example of this has been our new Real Estate section, and there’s more to come.”
Anderson succeeds Jeannette Close, who decided to pursue new opportunities out of the area.
The Press Banner is owned by Tank Town Media, of which Ralph Alldredge and Will Fleet are co-publishers.
