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Scotts Valley
March 15, 2024

New loan, grant opportunities arise for small businesses

Scotts Valley business
After a greatly stressful year, 2021 will begin with many economic opportunities for small business owners in Scotts Valley.  The newest federal stimulus package, passed by Congress on Dec. 21, will begin to benefit small business owners and many others this January. The state has...

City officials view budget with cautious optimism, feel pressure from SVPOA

Scotts Valley Police budget
SCOTTS VALLEY—After declaring a fiscal emergency in January and facing unanticipated difficulties due to the pandemic, City of Scotts Valley officials made several budgetary decisions seeking momentary relief. They implemented a hiring freeze, reduced supplies and services and trimmed community services funding, among other...

Covid-19 Closes Santa Cruz County Businesses, ICUs Ready for Surge

Watsonville coronavirus
By Jacob Pierce, Good Times Editor Businesses all over Santa Cruz County are getting ready to close down or reduce their operations, as a new stay-at-home order takes effect. The order goes live at 11:59pm Thursday, now that the Bay Area region hit a threshold wherein...

Bay Area region hits ICU capacity ‘trigger,’ more restrictions loom

Watsonville coronavirus
Growing strain on the health care system has triggered a stricter stay-at-home order for Santa Cruz County and the rest of the Bay Area region identified in Gov. Gavin Newsom’s recently issued regional order. Intensive care unit (ICU) capacity in the Bay Area region, which...

VCU FUNdraiser a big success

valley churches united
At a time when residents of the San Lorenzo Valley and Scotts Valley are struggling with losses experienced in multiple crises, gifts of food or financial support can make all the difference to a local family. Enter Valley Churches United (VCU), a highly-regarded and essential...

Organizations push importance of shopping local this holiday

scotts valley shop local
The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28. More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...

Newsom: new stay-at-home order likely to hit Central Coast

Watsonville coronavirus
SACRAMENTO—New stay-at-home orders issued by Gov. Gavin Newsom on Thursday will be based on intensive care unit capacity in five regions in California. Newsom said that much of the state will likely be under the stay-at-home orders within the next few days if ICU capacity...

State imposes more Covid restrictions as cases increase

Watsonville coronavirus
SANTA CRUZ—Santa Cruz County on Tuesday moved back to the more restrictive red tier of the state's Covid-19 reopening plan, meaning that many businesses and services must once again take a step back in their services, and in the customers they can allow in. According...

Orange Tier status reopens more valley businesses

Hallcrest Vineyards Covid-19
On Oct. 27 Santa Cruz County entered the Orange Tier of the state’s Covid-19 reopening plan. The lowered rate of positive tests has enabled many more businesses to open with precautions, such as indoor waxing and bookstores, and increased capacity at restaurants, movie theaters...

Toys For Tots cancels public donation sites

toys for tos
This year, because of the Covid-19 pandemic, Toys For Tots will not be hosting public collection sites for toy donations for the first time in its history. Normally, the collection points at fire stations and businesses throughout the county are responsible for the lion’s share...

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News Briefs

News Briefs | Published March 15, 2024

Supervisors to host cannabis listening sessions Santa Cruz County Board of Supervisors is seeking feedback from county residents on any changes needed to local laws...