Business

Santa Cruz County is seeing a decline in its cannabis industry, with tax revenues falling far short of projections for the 2021-22 fiscal year. County officials say that current revenues of $1.68 million are lagging behind projections by more than $1 million, and by $1.6...

Sometimes you just have to begin with the end in mind. That’s the message from local professionals who are helping residents prepare their affairs for life’s end. While this may not be the easiest subject to discuss around the family dinner table, making sure legal and...

Ron Clements, Jr. first came to understand the significance of the current supply chain issues at the onset of the coronavirus pandemic. The owner of Scotts Valley Market had heard people were fighting for toilet paper at Costco, so he figured he better get...

If there was any question as to whether residents of the San Lorenzo Valley were ready to relax a bit after two years of a deadly pandemic, one need only look to the crowd outside of Felton’s newest eatery, Humble Sea Tavern. Since opening its...

The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs being created in Scotts Valley, officials said. In describing their deal to create “Trailblazer Ranch” in partnership with local wellness center...

Thomas Cussins, president of Ineffable Music, wants to thank the community of San Lorenzo Valley for keeping Felton Music Hall’s doors open. As other entertainment venues have struggled—and faltered—during the crush of the pandemic, Felton Music Hall has stood strong.  Cussins, who is the managing...

Though a Jan. 12 webinar about federal Covid-relief funding for local businesses was short and to the point, Scotts Valley City Councilman Randy Johnson still found time to look back on the early days of the pandemic. “Does anyone remember spraying the mail that came...

When former mayor Derek Timm announced that Scotts Valley would be giving out cash to needy local businesses during his State of the City address at the beginning of October, it was welcome news for business owners who have faced seemingly endless trials during...

Joining the gift boutique and taproom slated for the Hangar development—and the ice cream parlor that just opened—in Scotts Valley is a new fitness studio from Santa Cruz resident Peter Malek. The 40-year-old engineer and workout enthusiast says he’s thrilled to be able to bring...

Santa Cruz County is replete with points of interest and historical locations. From the Mystery Spot to Wilder Ranch to Felton Covered Bridge, the area is rich in cultural experiences that blend the past with the present, like the Brookdale Lodge. Built in 1890, with...