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March 24, 2023

Specialists Urge Residents To Be Proactive with End-of-Life Plan

end-of-life planning
Sometimes you just have to begin with the end in mind. That’s the message from local professionals who are helping residents prepare their affairs for life’s end. While this may not be the easiest subject to discuss around the family dinner table, making sure legal and...

Supply Chain Issues Give Local Businesses Headaches

scotts valley Supply Chain
Ron Clements, Jr. first came to understand the significance of the current supply chain issues at the onset of the coronavirus pandemic. The owner of Scotts Valley Market had heard people were fighting for toilet paper at Costco, so he figured he better get...

Humble Sea Tavern Opens in Felton

humble sea tavern
If there was any question as to whether residents of the San Lorenzo Valley were ready to relax a bit after two years of a deadly pandemic, one need only look to the crowd outside of Felton’s newest eatery, Humble Sea Tavern. Since opening its...

Salesforce Deal With 1440 Multiversity to Create 100 jobs

Salesforce 1440 Multiversity
The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs being created in Scotts Valley, officials said. In describing their deal to create “Trailblazer Ranch” in partnership with local wellness center...

Felton Music Hall Continues Pandemic Rebound

Felton Music Hall
Thomas Cussins, president of Ineffable Music, wants to thank the community of San Lorenzo Valley for keeping Felton Music Hall’s doors open. As other entertainment venues have struggled—and faltered—during the crush of the pandemic, Felton Music Hall has stood strong.  Cussins, who is the managing...

Leaders Encourage Businesses to Apply for Covid-Relief Cash

scotts valley business
Though a Jan. 12 webinar about federal Covid-relief funding for local businesses was short and to the point, Scotts Valley City Councilman Randy Johnson still found time to look back on the early days of the pandemic. “Does anyone remember spraying the mail that came...

Business Owners to Get Info on Scotts Valley’s Grant Program

scotts valley business
When former mayor Derek Timm announced that Scotts Valley would be giving out cash to needy local businesses during his State of the City address at the beginning of October, it was welcome news for business owners who have faced seemingly endless trials during...

Fitness Studio Announced for Scotts Valley Hangar Location

MADabolic scotts valley
Joining the gift boutique and taproom slated for the Hangar development—and the ice cream parlor that just opened—in Scotts Valley is a new fitness studio from Santa Cruz resident Peter Malek. The 40-year-old engineer and workout enthusiast says he’s thrilled to be able to bring...

Brookdale Lodge Deemed Historical Location

Santa Cruz County is replete with points of interest and historical locations. From the Mystery Spot to Wilder Ranch to Felton Covered Bridge, the area is rich in cultural experiences that blend the past with the present, like the Brookdale Lodge. Built in 1890, with...

The Mat Brings Fresh Tech to Boulder Creek

The Mat Boulder Creek
These days, everything is “smart.” Smartphones. Smartwatches. How about a smart laundromat? Behold The Mat in Boulder Creek, formerly the Village Wash. Run by third-generation laundromat owner Brandon Parker and his fiancé Erin Hexem, it’s the first smart laundromat in Boulder Creek, and one of...



Cleanup ongoing after storm hits Santa Cruz Mountains

About 17,000 Pacific Gas and Electric Co. customers across the county were out of power on Wednesday as Department of Transportation (Caltrans) crews worked...

Floods Ravage Region