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Scotts Valley
June 20, 2024

San Lorenzo Valley welcomes new restaurants

San Lorenzo Valley residents, rejoice! Our taste buds have been invited to dance with two new restaurants: Aroma in Ben Lomond and The Grove in Felton. Read on to learn more about each. Aroma presents local flare Chef Mario Ibarra is a well-known and beloved part...

Salesforce Cancels Contract with Retreat Center

Salesforce 1440 Multiversity
As Silicon Valley’s post-pandemic pullback continues, the 100 promised jobs at Scotts Valley’s 1440 Multiversity are the latest to have hit the chopping block, as Salesforce axed its contract with the retreat center. Employees have been scrambling to find new employment and nonprofit service providers...

Beck’s Shoes opens Boulder Creek location to much fanfare

For 104 years, the Beck family has been outfitting folks with footwear made to last. In 1919, Ole P. Beck launched the family business in downtown Salinas, and since then, the eponymous shoe store has been synonymous with quality brands and accessories. Boulder Creek is...

Hwy 9 closure squeezes Ben Lomond businesses

The fallen branches have been neatly arranged along a rock border next to the La Placa Family Bakery parking lot as the sun streams down through the redwoods to the red translucent awning, but here along Highway 9 in Ben Lomond, the storms are...

Making Affordable Housing a Reality in Scotts Valley

In December, as Scotts Valley approved 52 new housing units—including eight that will be affordably priced—at the new Oak Creek Park “gateway,” Council members learned these won’t count toward the 1,220 homes they have to plan for over the next eight years. Elected officials say...

As Energy Bills Soar, Companies Suggest Ways to Save

Just as Bay Area gasoline prices have finally dipped below the $4 a gallon line at select stations, after rising above $7 a gallon at some pumps this summer, home-heating costs are rising. However, as the icy breath of winter nips at the necks of...

Ambient Photonics Picks Scotts Valley For First Facility

A startup aiming to conquer the world with new technology that delivers a steady stream of solar power—even in even low light situations—has selected a former Fox Factory manufacturing plant in Scotts Valley as the site of its first production line. In a ceremony on...

Scotts Valley Welcomes New Businesses at The Hangar

If you’re looking for a new way to pass the time that focuses on food, beer and community, followed by a gritty workout, check out the newly-opened Faultline Brewing Company at The Hangar in Scotts Valley.  The grand opening of Faultline and next-door neighbor MADabolic...

Faultline Taproom Overcame Covid-Era Obstacles to Open In Scotts Valley

Faultline Brewing Company
As the fog began to envelop the coastal areas of Santa Cruz County Tuesday evening, the sun beamed, uninterrupted, on a building up the hill that, from a distance, looked like there could be aircraft stationed inside. A remote-controlled copter buzzed about the open field...

SV Officials Say Target Opening Represents Big Milestone

Scott Valley Target
To prepare for an upcoming trip to the Middle East, Scotts Valley resident Lori Strusis, 71, needed to stock up on a few accessories. Luckily for her, Minneapolis-based Target Corporation had just opened its latest store in town at the Scotts Valley Square Shopping Center...

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Omega Nu scholarships

Omega Nu Santa Cruz awards nearly $100K in scholarships

Omega Nu Santa Cruz awarded college and vocational scholarships to 31 students from Santa Cruz County high schools during a Scholarship Reception for the...