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Scotts Valley
February 21, 2024

Scotts Valley Welcomes New Businesses at The Hangar

If you’re looking for a new way to pass the time that focuses on food, beer and community, followed by a gritty workout, check out the newly-opened Faultline Brewing Company at The Hangar in Scotts Valley.  The grand opening of Faultline and next-door neighbor MADabolic...

Faultline Taproom Overcame Covid-Era Obstacles to Open In Scotts Valley

Faultline Brewing Company
As the fog began to envelop the coastal areas of Santa Cruz County Tuesday evening, the sun beamed, uninterrupted, on a building up the hill that, from a distance, looked like there could be aircraft stationed inside. A remote-controlled copter buzzed about the open field...

SV Officials Say Target Opening Represents Big Milestone

Scott Valley Target
To prepare for an upcoming trip to the Middle East, Scotts Valley resident Lori Strusis, 71, needed to stock up on a few accessories. Luckily for her, Minneapolis-based Target Corporation had just opened its latest store in town at the Scotts Valley Square Shopping Center...

New Scotts Valley Theater Plans Inaugural Open House Saturday

Donna Lind
Scotts Valley has been moving on up in the retail and restaurant arena. With the opening of the shops at The Hangar, and the brand-new Target replacing K-Mart, the shopping opportunities in town are growing exponentially. Dining has always been plentiful, but the one...

Work on Mural Starts as Target Opening Date Approaches

Scotts valley target
Three months ago, Reddit user BTSavage commented on the r/santacruz section of the popular link and discussion website: “Scotts Valley can't decide if it's going to be (a) unique town or a rubber stamp town. It's definitely leaning towards Anytown USA.” In the proceeding...

Boulder Creek-Based Waste Hauler Kicked Out of County

Kunz Valley Trash
A Boulder Creek trash and recycling collector that hadn’t been paying the money it owed the County of Santa Cruz—or keeping up with regulations—has lost the right to work in Santa Cruz County. The owner of Kunz Valley Trash, 66-year-old Jack Kunz, says he’ll now...

Cannabis Grow Proposal Heads Back to Planning Commission

overhead of possible pot grow locale
In a business matter that’s highlighted a tussle between Planning Commissioners and County of Santa Cruz staff, the Commission has been handed a second chance to properly deny a cannabis cultivation operation proposal in Upper Zayante. Local residents are trying to stop it, arguing it...

The Making of Superheroes in Business

When you think of superheroes’ characteristics, what comes to mind? You might think they have superpowers and they fight against oppression and wrongdoing. But in business today, just being fair is nothing compared to having the ability to lead and engage others to become their...

Council Defers Half a Million in Fees for New Hotel, Approves Budget

Scotts Valley hotel
Santa Cruz County accommodation providers are anticipating a banner year. Yet with building costs soaring, in order to get shovels in the ground, the owner of a previously-approved Marriott project in Scotts Valley looked to the city council for a break on the fee...

Mountain music in the key of life

Mountain Music Store (and dog)
When Sydney Gorham was five years old, she started her first business, “Sydney’s Outdoor Chore Service.” The tiny entrepreneur waddled throughout her San Jose neighborhood with a bucket of cleaning supplies and a stack of handmade business cards in hand; Gorham went door-to-door and...


News Briefs

News Briefs | Published Feb. 16, 2024

Supervisor candidate forum set for Friday Seniors Council of Santa Cruz and San Benito Counties will be hosting a forum for District 5 supervisor candidates...