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Strictly Business | Helping Seniors Move Toward What Matters

August 28, 2026

Strictly Business | When Fire Insurance Feels Impossible, Mike Boffy Finds A Way

Strictly Business | The Firefighter Octopus of Good Times

Cassidy Insurance celebrates Cady’s 25 years of service

New handmade goods boutique Willow Works opens in Felton

Fitness Studio Announced for Scotts Valley Hangar Location

December 17, 2021

Joining the gift boutique and taproom slated for the Hangar development—and the ice cream parlor that just opened—in Scotts Valley is a new fitness...

Brookdale Lodge Deemed Historical Location

November 12, 2021

Santa Cruz County is replete with points of interest and historical locations. From the Mystery Spot to Wilder Ranch to Felton Covered Bridge, the...

The Mat Brings Fresh Tech to Boulder Creek

November 12, 2021

These days, everything is “smart.” Smartphones. Smartwatches. How about a smart laundromat? Behold The Mat in Boulder Creek, formerly the Village Wash. Run by third-generation...

Utility Regulator Turns Up Heat On PG&E After Recent Outages

November 12, 2021

A California energy regulator has become so vexed with troubled power provider PG&E following months of planned and unplanned outages it’s started to crackdown. In...

Empowering Healing Hands

November 1, 2021

Massage therapy dates back as far as 3000 BCE in India, where this ancient sacred healing system migrated to China, Southeast Asia and Egypt....

Scotts Valley Welcomes Found Art Collective

September 23, 2021

Scotts Valley is a glimpse of Americana right here in Santa Cruz County. From hotels and restaurants to Fourth of July parades and banners...

Scotts Valley Housing Project Advances

August 24, 2021

The Scotts Valley Planning Commission voted unanimously to allow a 16-unit condominium project “The Encore at 4104” to move forward at its Aug. 12...

Scotts Valley tech start-up aims to shake up global biz payments industry

August 13, 2021

Inside the Shell station at Scotts Valley Drive and Mt. Hermon Road, right next to the ATM there’s a similar-looking cryptocurrency dispenser where a...

Think Local First

August 3, 2021

Last year challenged us, not just globally and nationally, but, especially, locally. We know what happened here with the businesses shutting down and stay-at-home...

Sutter officials cite need for more family docs in Q&A with community

July 30, 2021

Maybe the “sense of abandonment” felt by locals due to Sutter Health’s move to nix its Scotts Valley urgent care site wouldn’t be so...

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Strictly Business | Helping Seniors Move Toward What Matters

Strictly Business | When Fire Insurance Feels Impossible, Mike Boffy Finds A Way

Strictly Business | The Firefighter Octopus of Good Times

Cassidy Insurance celebrates Cady’s 25 years of service

New handmade goods boutique Willow Works opens in Felton

SOCIAL MEDIA

News Briefs | Published Aug. 28, 2026

Arrest made in Scotts Valley fires

Highway 9 to close overnight near Boulder Creek on Monday

Entries open for 2026 Santa Cruz County Fair

Scotts Valley Fire District appoints Titus to board