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Scotts Valley
June 30, 2025

Think Local First

Last year challenged us, not just globally and nationally, but, especially, locally. We know what happened here with the businesses shutting down and stay-at-home demands. Compounded by our local fires, we witnessed firsthand how small local towns band together and support their own. I...

Scotts Valley Economic Task Force gears up for next event

On Feb. 13, the Scotts Valley Economic Recovery Task Force will host its next event, #ScottsValleyLove from 10am to 6pm. Much like the organization’s holiday open house, residents will pick up goodie bags and visit many businesses throughout town, earning treats and trinkets at each...

San Lorenzo Valley welcomes new restaurants

San Lorenzo Valley residents, rejoice! Our taste buds have been invited to dance with two new restaurants: Aroma in Ben Lomond and The Grove in Felton. Read on to learn more about each. Aroma presents local flare Chef Mario Ibarra is a well-known and beloved part...

Couple opening ballroom studio as dance community emerges from lockdown

arthur murray scotts valley
Scotts Valley is signed up to a new future of dance, with a ballroom franchise set to open a location within weeks. From salsa to cumbia, swing, Viennese waltz and tango, the owners of the new Arthur Murray location are thrilled to teach local residents...

Local author publishes second book, Journey to Heal

UC Santa Cruz librarian and local author Wei Wei published her second book, Journey to Heal, this Jan. The work features 24 nature photos accompanied by poetry reflecting on her healing process after the loss of her father. “It was very hard for me when...

ATM stolen from Spanky’s Café

After consecutive break-ins, Spanky’s Café in Ben Lomond is now missing an ATM. The Santa Cruz County Sheriff’s Office confirmed deputies responded to a report of a burglary at an establishment along the 9500 block of Highway 9 on May 12. “An ATM was stolen from...

Strictly Business | Cook Your Way Around the World

By exploring global flavors, Barbara J’s Organics Spice Shop brings the art of cooking to life—one delicious blend at a time. Barbara Johansen, owner and creator of Barbara J’s Organics Spice Shop, invites food lovers of all levels to transform their meals into flavorful adventures....

New loan, grant opportunities arise for small businesses

Scotts Valley business
After a greatly stressful year, 2021 will begin with many economic opportunities for small business owners in Scotts Valley.  The newest federal stimulus package, passed by Congress on Dec. 21, will begin to benefit small business owners and many others this January. The state has...

Cruise Coffee Company, The Hot Pink Box Dessert Co. team up for new bakery

Cruise Coffee Company the hot pink box co. new bakery
Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery in the Cavallaro Transit Center at 246 Kings Village Road some time in May. The new shop, dubbed Cruise Coffee Company...

Leaders Encourage Businesses to Apply for Covid-Relief Cash

scotts valley business
Though a Jan. 12 webinar about federal Covid-relief funding for local businesses was short and to the point, Scotts Valley City Councilman Randy Johnson still found time to look back on the early days of the pandemic. “Does anyone remember spraying the mail that came...

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Drainage improvement project on Highway 236 begins next week

The installation and replacement of new drainage pipes on Highway 236, from Boulder Brook Drive to Chipmunk Hollow Road in Boulder Creek, will begin...