Business

Scotts Valley is signed up to a new future of dance, with a ballroom franchise set to open a location within weeks. From salsa to cumbia, swing, Viennese waltz and tango, the owners of the new Arthur Murray location are thrilled to teach local residents...

When Bakersfield resident Maria Rios started laying the groundwork for a Santa Cruz County expansion of her flower company, she booked a room at Masood’s Lodge in Boulder Creek so she could teach Watsonville-based Jorge Cervantes and his mom the tricks of the trade. At...

SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers. The move means that the county is seeing 1-3.9 new cases per 100,00 in population....

Stepping into Montgomery’s Barbershop is like stepping into a time capsule. The scent of shaving cream lingers in the air, the hum of clippers creates a rhythmic background, and antique barber chairs with silver-plated footrests sit proudly, like thrones of tradition. And, at the center...

The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28. More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...

The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs being created in Scotts Valley, officials said. In describing their deal to create “Trailblazer Ranch” in partnership with local wellness center...

As the fog began to envelop the coastal areas of Santa Cruz County Tuesday evening, the sun beamed, uninterrupted, on a building up the hill that, from a distance, looked like there could be aircraft stationed inside. A remote-controlled copter buzzed about the open field...

Mo L’Esperance got her start into food service at a pizza place in Southern California. “I got hired as a cashier,” she recalled. “Within two weeks I was in the back cooking, because it was more fun.” And after stints “back-of-house” in San Francisco, along the...

When Heather Lewis Sebring asks older adults about moving, she does not begin with boxes, floor plans or what needs to go. She starts with a much better question: “What would you like your life to be full of in the next 10 years?” More travel?...

Good Times, sister publication of the Press Banner, has announced the 2025 Santa Cruz Restaurant Week—the tastiest week of the year. Over the past decade, the community’s response to Santa Cruz Restaurant Week has grown considerably, and the event has continued to gain enthusiasm and...