Business

When asked about how dire the situation is for local businesses despite the recent relaxing of Covid-19 restrictions imposed by the state, Scotts Valley Chamber of Commerce Executive Director Danny Reber did not hold back. About a handful of businesses have already shuttered, and...

Boulder Creek resident Lee Ross wanted a knife since he was 7 years old. His parents got him one after he turned 8. “I still have the stitch marks to show for it,” he says, wistfully, ruminating on the value of a good blade, following...

If there was any question as to whether residents of the San Lorenzo Valley were ready to relax a bit after two years of a deadly pandemic, one need only look to the crowd outside of Felton’s newest eatery, Humble Sea Tavern. Since opening its...

Ron Clements, Jr. first came to understand the significance of the current supply chain issues at the onset of the coronavirus pandemic. The owner of Scotts Valley Market had heard people were fighting for toilet paper at Costco, so he figured he better get...

Nestled in the heart of downtown Felton, SCM Clothing Glass & A$$ is redefining the shopping experience. It is located conveniently across from RiteAid on Highway 9. This unique store combines an extraordinary mix of themed T-shirts, custom hats, adult pleasure toys and premium...

Inside the Shell station at Scotts Valley Drive and Mt. Hermon Road, right next to the ATM there’s a similar-looking cryptocurrency dispenser where a person can buy the Ethereum cryptocurrency “Ether” with cash. But if a person takes Glen Canyon Road under the freeway and...

The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs being created in Scotts Valley, officials said. In describing their deal to create “Trailblazer Ranch” in partnership with local wellness center...

There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.  Although she’s been driving the brand’s marketing for...

The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28. More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...

Psychology Today says, “community provides belonging, support and identity.” Indeed, Santa Cruz County understands the power of community. We have united in the face of earthquakes, fires and Covid-19, to mention a few significant challenges. Through these tribulations, we have come together with collective...