Business

Matt Driscoll, co-owner of The Pizza Series in Scotts Valley, prepares to serve a selection of pizzas Tuesday as part of Santa Cruz Pizza Week, running from Jan. 29 to Feb. 8. The inaugural event celebrates local culinary artistry and offers a chance for...

Google and the Small Business Development Center (SBDC) of Santa Cruz hosted an in-person training to help small businesses in Santa Cruz County and the surrounding region learn new skills to grow their businesses online. Congressman Jimmy Panetta attended the July 19 event and spoke...

In a business matter that’s highlighted a tussle between Planning Commissioners and County of Santa Cruz staff, the Commission has been handed a second chance to properly deny a cannabis cultivation operation proposal in Upper Zayante. Local residents are trying to stop it, arguing it...

The Santa Cruz County Animal Shelter Benefit Shop, a funky little re-sale store at the corner of Felt Street and 17th Avenue in Santa Cruz since 2018, will be closing its doors on Saturday, March 1, due to the end of its lease. If adequate...

Ember Flash Aerospace, a Santa Cruz County company with deep ties in the San Lorenzo Valley, has been named a semifinalist in the XPRIZE Wildfire competition, a years-long challenge meant to inspire solutions that will stamp-out the possibility of extreme forest fires. Zach Ackemann, who...

There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.  Although she’s been driving the brand’s marketing for...

In today’s news and on social media, you've probably heard the phrase, “The Genie is out of the Bottle,” referring to Artificial Intelligence (AI) as a “new” technology. But let’s take a step back in time. AI research dates back to the 1950s and...

Last month, I wrote about the fast fashion industry. Unfortunately, typos happen, but one typo can change the context of an entire story and its meaning. So, let’s correct this right now.  Fast Fashion is about “inexpensive” clothing produced rapidly by mass-market retailers, not “expensive.”...

Just as Bay Area gasoline prices have finally dipped below the $4 a gallon line at select stations, after rising above $7 a gallon at some pumps this summer, home-heating costs are rising. However, as the icy breath of winter nips at the necks of...

These days, everything is “smart.” Smartphones. Smartwatches. How about a smart laundromat? Behold The Mat in Boulder Creek, formerly the Village Wash. Run by third-generation laundromat owner Brandon Parker and his fiancé Erin Hexem, it’s the first smart laundromat in Boulder Creek, and one of...