Business

Scotts Valley is a glimpse of Americana right here in Santa Cruz County. From hotels and restaurants to Fourth of July parades and banners of high school graduates adorning Scotts Valley Drive, the city seems to bend and flex with the times. Visitors can...

With many Santa Cruz County venues trying to crack the code for live music’s Covid-era return, Felton Music Hall has announced it will be trying something radical this summer: pods.  “Sometimes when you’re forced to make changes, great things come about,” said Cory Atkinson, who...

For 104 years, the Beck family has been outfitting folks with footwear made to last. In 1919, Ole P. Beck launched the family business in downtown Salinas, and since then, the eponymous shoe store has been synonymous with quality brands and accessories. Boulder Creek is...

Ron Clements, Jr. first came to understand the significance of the current supply chain issues at the onset of the coronavirus pandemic. The owner of Scotts Valley Market had heard people were fighting for toilet paper at Costco, so he figured he better get...

UC Santa Cruz librarian and local author Wei Wei published her second book, Journey to Heal, this Jan. The work features 24 nature photos accompanied by poetry reflecting on her healing process after the loss of her father. “It was very hard for me when...

The Scotts Valley Chamber of Commerce continued its tradition of year-end awards for individuals, projects and businesses that have contributed great value to Scotts Valley.  Bruno’s Bar and Grill Owner Joanne Guzman, SVHS Principal Michael Hanson, and SVHS student Anika Mistry were amongst the 2020...

Local ice cream chain The Penny Ice Creamery has announced it will be joining mixed-use development The Hangar at Skypark in Scotts Valley. They hope to win over the taste buds of local residents through the 262 Mount Hermon Rd. site, as they have...

Each year, Ben Lomond’s Little People’s Repertory Theater (LPRT) for children 8-14 hosts its annual summer theater program, culminating in a public performance that’s part campy, part sci-fi, part Marvel-ous and 100% original. In 2020, LPRT Executive Director Jannine Chadwick held her breath as she...

On Feb. 13, the Scotts Valley Economic Recovery Task Force will host its next event, #ScottsValleyLove from 10am to 6pm. Much like the organization’s holiday open house, residents will pick up goodie bags and visit many businesses throughout town, earning treats and trinkets at each...

Vacations are meant to be filled with adventure, curiosity and pure enjoyment. We all have ideas of how to spend our holiday time, but there’s something special about strolling along the main streets of downtown areas anywhere in the world. It’s a chance to...