Business

It was out with the old and in with the new, as Boulder Creek’s little radio station that could, KBCZ, transitioned from its longtime frequency of 90.1 FM to its new, expanded home at 89.3 FM on May 27.  Sparkling cider was poured and fans...

The March 31 reopening of Highway 9 south of Ben Lomond, after months where crews fought to clear a landslide and repair the San Lorenzo Valley lifeline, has brought plenty of joy to the spirits of Ben Lomond business owners. Raffaele Cristallo, the proprietor of...

The end of the month seemed to approach faster than usual for Shirli McLaughlin. The 76-year-old Felton resident, a longtime Ben Lomond shopkeeper, was told her current rental was being sold. “It’s an important word, ‘home’—don’t you think?” she asked rhetorically, May 27. “That, and...

Santa Cruz County Bank announced that John Telesco has joined as senior business banking officer to serve clients in the Silicon Valley, Greater Bay Area and Santa Cruz County. Telesco, who currently resides in Capitola, will maintain his office at the Bank’s Scotts Valley branch,...

When I think about precious stones, rubies, diamonds and sapphires come to mind. They are known as the “Red, White and Blue” stones in the industry. Recently, I visited William Greene Fine Jewelry Design out of curiosity. Little did I know about their rich...

When Bakersfield resident Maria Rios started laying the groundwork for a Santa Cruz County expansion of her flower company, she booked a room at Masood’s Lodge in Boulder Creek so she could teach Watsonville-based Jorge Cervantes and his mom the tricks of the trade. At...

When you think of superheroes’ characteristics, what comes to mind? You might think they have superpowers and they fight against oppression and wrongdoing. But in business today, just being fair is nothing compared to having the ability to lead and engage others to become their...

Last month, I wrote about the fast fashion industry. Unfortunately, typos happen, but one typo can change the context of an entire story and its meaning. So, let’s correct this right now.  Fast Fashion is about “inexpensive” clothing produced rapidly by mass-market retailers, not “expensive.”...

As the fog began to envelop the coastal areas of Santa Cruz County Tuesday evening, the sun beamed, uninterrupted, on a building up the hill that, from a distance, looked like there could be aircraft stationed inside. A remote-controlled copter buzzed about the open field...

Scotts Valley is a glimpse of Americana right here in Santa Cruz County. From hotels and restaurants to Fourth of July parades and banners of high school graduates adorning Scotts Valley Drive, the city seems to bend and flex with the times. Visitors can...