Organizations push importance of shopping local this holiday
The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28.
More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...
County’s Cannabis Tax Revenues See Major Drop
Santa Cruz County is seeing a decline in its cannabis industry, with tax revenues falling far short of projections for the 2021-22 fiscal year.
County officials say that current revenues of $1.68 million are lagging behind projections by more than $1 million, and by $1.6...
Strictly Business | The Firefighter Octopus of Good Times
We often hear that multitasking is impossible. Experts tell us our brains are not wired to do several things at once. Then you meet someone like Danielle Ratliff and begin to wonder if she somehow missed the memo.
When I arrived for our conversation, Danielle’s...
Think Local First
Last year challenged us, not just globally and nationally, but, especially, locally. We know what happened here with the businesses shutting down and stay-at-home demands. Compounded by our local fires, we witnessed firsthand how small local towns band together and support their own. I...
Ambient Photonics Picks Scotts Valley For First Facility
A startup aiming to conquer the world with new technology that delivers a steady stream of solar power—even in even low light situations—has selected a former Fox Factory manufacturing plant in Scotts Valley as the site of its first production line.
In a ceremony on...
Photo | Santa Cruz Pizza Week ends this Saturday
Matt Driscoll, co-owner of The Pizza Series in Scotts Valley, prepares to serve a selection of pizzas Tuesday as part of Santa Cruz Pizza Week, running from Jan. 29 to Feb. 8. The inaugural event celebrates local culinary artistry and offers a chance for...
Santa Cruz County Animal Shelter Benefit Shop closing its doors
The Santa Cruz County Animal Shelter Benefit Shop, a funky little re-sale store at the corner of Felt Street and 17th Avenue in Santa Cruz since 2018, will be closing its doors on Saturday, March 1, due to the end of its lease.
If adequate...
Covid-19 restrictions loosen as Santa Cruz County sees fewer cases
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers.
The move means that the county is seeing 1-3.9 new cases per 100,00 in population....
Faultline Brewing joins Scotts Valley Hangar development
With Covid-19 travel restrictions easing, borders opening and the relaxation of mask mandates at popular destinations, people are once again turning their attention to what used to be a familiar gateway for many Americans—the airport.
For those who remain wary of venturing out into the...
Strictly Business | A Tapestry of Art, Wine & Cheer
Uniting a community in colorful celebration is no small task.
It takes a community of hard workers, creative spirits and fun-seeking individuals to weave the tapestry of the upcoming Art, Wine & Beer Festival in Scotts Valley. For years, this event has brought families, dog...
News Briefs | Published Nov. 6, 2026
Scotts Valley water supply returns to normal
San Lorenzo Valley Water District has returned the Pasatiempo No. 5 well to service, allowing water quality in...






















