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Scotts Valley
May 15, 2025

Community raises funds for Albert the Peacock memorial

The San Jose Sharks have Sharkie, the 49ers have Sourdough Sam, the Giants have Lou Seal, and until recently, Boulder Creek’s unofficial mascot was Albert the Peacock. For decades, Albert lived his life as a persnickety bachelor-life peafowl in the streets and treetops of the...

Jayne & Co. salon plans expansion at new Felton location

It’s a Wednesday afternoon and Sydney Jayne, 42, is in an empty room with walls as white as a blank painter’s canvas. Milky rays spin in through the skylight she installed with her boyfriend Tachu Soto, for the new incarnation of her Jayne &...

Google and Santa Cruz SBDC host digital skills workshop for local small businesses

Google business
Google and the Small Business Development Center (SBDC) of Santa Cruz hosted an in-person training to help small businesses in Santa Cruz County and the surrounding region learn new skills to grow their businesses online. Congressman Jimmy Panetta attended the July 19 event and spoke...

Santa Cruz County Bank hires senior business banking officer

Santa Cruz County Bank announced that John Telesco has joined as senior business banking officer to serve clients in the Silicon Valley, Greater Bay Area and Santa Cruz County. Telesco, who currently resides in Capitola, will maintain his office at the Bank’s Scotts Valley branch,...

TherapyWorks celebrates 5 years in Scotts Valley

TherapyWorks
Members of the local business community got together to help celebrate TherapyWorks’ five-year anniversary in Scotts Valley on June 27. Maaliea Wilbur, a licensed marriage and family therapist, started the business 15 years ago in Los Gatos, and has since opened offices in Scotts Valley...

Boulder Creek businesses face financial strain amid SLVWD’s water shutoffs

San Lorenzo Valley Water District
Residents of Boulder Creek have been through hell and high water over the past several years, but the San Lorenzo Valley Water District (SLVWD) is adding to the dismay of neighborhoods and small businesses in town with a decisive lack of communication about their...

Ben Lomond dog grooming salon opens next month

Hwy 9 Pet Store and Grooming
When Ben Lomond-bred Erica Costella noticed the marijuana shopkeepers vacating their space next to Henry’s Automotive and Masood’s Liquor & Deli recently, she sprang into action. “They just closed down and got their stuff out one day,” she said. “I saw they were moving all...

Irish Eyes Beauty marks 40th anniversary with party

Irish Eyes Beauty
As Deborah Parcel flipped through scrapbooks of Press Banner clippings—from before the Valley Press and Scotts Valley Banner joined forces—she beamed with joy. And that gratitude emanated from her cheery face as she took to the microphone March 21 to thank that evening crowd for...

Community rallies to save beloved Felton Mercantile

Felton Mercantile
Hundreds more people signed their names this week to a petition to save a woman-owned storefront in downtown Felton that showcases the wares of more than 50 local artists. After surviving through the most difficult pandemic days, and during a wildfire that destroyed hundreds...

Santa Cruz Bread Boy, Humble Sea collab takes valley by storm

Humble Sea Tavern
The hottest new haunt in the San Lorenzo Valley at the moment is not exactly new. The way the deer gazes out over the space illuminated by bulbs covered by hipster light fixtures, as customers wearing coats and toques sip milky-orange craft beers is...

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