Work on Mural Starts as Target Opening Date Approaches
Three months ago, Reddit user BTSavage commented on the r/santacruz section of the popular link and discussion website: “Scotts Valley can't decide if it's going to be (a) unique town or a rubber stamp town. It's definitely leaning towards Anytown USA.” In the proceeding...
Brookdale Lodge Deemed Historical Location
Santa Cruz County is replete with points of interest and historical locations. From the Mystery Spot to Wilder Ranch to Felton Covered Bridge, the area is rich in cultural experiences that blend the past with the present, like the Brookdale Lodge.
Built in 1890, with...
Cruise Coffee Company, The Hot Pink Box Dessert Co. team up for new bakery
Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery in the Cavallaro Transit Center at 246 Kings Village Road some time in May.
The new shop, dubbed Cruise Coffee Company...
Felton’s abuzz about incoming brewery
There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.
Although she’s been driving the brand’s marketing for...
New loan, grant opportunities arise for small businesses
After a greatly stressful year, 2021 will begin with many economic opportunities for small business owners in Scotts Valley.
The newest federal stimulus package, passed by Congress on Dec. 21, will begin to benefit small business owners and many others this January. The state has...
Salesforce Deal With 1440 Multiversity to Create 100 jobs
The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs being created in Scotts Valley, officials said.
In describing their deal to create “Trailblazer Ranch” in partnership with local wellness center...
Organizations push importance of shopping local this holiday
The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28.
More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...
Scotts Valley, SLV housing markets skyrocket as Bay Area prices climb
Realtor Robert Aldana of Keller Williams Realty recalls with clarity the moment the tide changed for Scotts Valley’s real estate market.
Earlier this year, Aldana finalized the sale of a home near Skypark for about $1.4 million—signaling a major shift in the industry for the...
Philanthropic ‘heroes’ of Scotts Valley receive community’s support
Mari and Ed Rossi are well known throughout Scotts Valley and beyond for their generosity, whether providing free meals to disadvantaged students, dropping Christmas gifts off at the Rebele Family Center or offering scholarships for the Boys and Girls Club. Recently, the couple has...
FBI investigates Scotts Valley businessman with ties to Giuliani
The FBI on June 22 visited the Aptos home of a man with ties to New York attorney Rudy Giuliani for a “court-authorized law enforcement activity,” the FBI confirmed Monday.
An FBI spokesperson declined to comment further on the investigation into Scotts Valley businessman George...
San Lorenzo Valley’s Taylor Rae set to perform at Moe’s Alley
Music is one of the threads that connects human beings. Whether it’s pop, rock ’n’ roll or down-home country, the lyrics and rhythms of...
