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Scotts Valley
April 13, 2024
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Scotts Valley Housing Project Advances

scotts valley housing
The Scotts Valley Planning Commission voted unanimously to allow a 16-unit condominium project “The Encore at 4104” to move forward at its Aug. 12 meeting. In an interview with the Press Banner, Commissioner Steve Horlock said he was pleased with the look of the 35-foot,...

Felton’s abuzz about incoming brewery

humble sea felton cremer house
There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.  Although she’s been driving the brand’s marketing for...

Cruise Coffee Company, The Hot Pink Box Dessert Co. team up for new bakery

Cruise Coffee Company the hot pink box co. new bakery
Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery in the Cavallaro Transit Center at 246 Kings Village Road some time in May. The new shop, dubbed Cruise Coffee Company...

New loan, grant opportunities arise for small businesses

Scotts Valley business
After a greatly stressful year, 2021 will begin with many economic opportunities for small business owners in Scotts Valley.  The newest federal stimulus package, passed by Congress on Dec. 21, will begin to benefit small business owners and many others this January. The state has...

Brookdale Lodge Deemed Historical Location

Santa Cruz County is replete with points of interest and historical locations. From the Mystery Spot to Wilder Ranch to Felton Covered Bridge, the area is rich in cultural experiences that blend the past with the present, like the Brookdale Lodge. Built in 1890, with...

Organizations push importance of shopping local this holiday

scotts valley shop local
The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28. More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...

Salesforce Deal With 1440 Multiversity to Create 100 jobs

Salesforce 1440 Multiversity
The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs being created in Scotts Valley, officials said. In describing their deal to create “Trailblazer Ranch” in partnership with local wellness center...

Felton Music Hall and Roaring Camp team up for summer concert series

felton music hall roaring camp
With many Santa Cruz County venues trying to crack the code for live music’s Covid-era return, Felton Music Hall has announced it will be trying something radical this summer: pods.  “Sometimes when you’re forced to make changes, great things come about,” said Cory Atkinson, who...

Scotts Valley, SLV housing markets skyrocket as Bay Area prices climb

scotts valley real estate san lorenzo valley
Realtor Robert Aldana of Keller Williams Realty recalls with clarity the moment the tide changed for Scotts Valley’s real estate market.  Earlier this year, Aldana finalized the sale of a home near Skypark for about $1.4 million—signaling a major shift in the industry for the...

Philanthropic ‘heroes’ of Scotts Valley receive community’s support

Mari and Ed Rossi
Mari and Ed Rossi are well known throughout Scotts Valley and beyond for their generosity, whether providing free meals to disadvantaged students, dropping Christmas gifts off at the Rebele Family Center or offering scholarships for the Boys and Girls Club. Recently, the couple has...

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Scotts Valley City Council

State certifies Scotts Valley’s Housing Element on first try

During a report at the April 3 Council meeting, Scotts Valley City Manager Mali LaGoe announced the California Department of Housing and Community Development...