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Scotts Valley
August 30, 2025

Brookdale celebrates grand opening of new businesses this Sunday

Local restaurateur and entrepreneur Mario Ibarra has announced the grand opening of two businesses in Brookdale—Brookdale Cafe & Grill and The Lounge at Brookdale Lodge. The community is invited to join the Summer Festival celebration on Sunday, July 27, from 12-8pm at 11570 Highway 9...

New loan, grant opportunities arise for small businesses

Scotts Valley business
After a greatly stressful year, 2021 will begin with many economic opportunities for small business owners in Scotts Valley.  The newest federal stimulus package, passed by Congress on Dec. 21, will begin to benefit small business owners and many others this January. The state has...

Scotts Valley Housing Project Advances

scotts valley housing
The Scotts Valley Planning Commission voted unanimously to allow a 16-unit condominium project “The Encore at 4104” to move forward at its Aug. 12 meeting. In an interview with the Press Banner, Commissioner Steve Horlock said he was pleased with the look of the 35-foot,...

Organizations push importance of shopping local this holiday

scotts valley shop local
The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28. More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...

Work on Mural Starts as Target Opening Date Approaches

Scotts valley target
Three months ago, Reddit user BTSavage commented on the r/santacruz section of the popular link and discussion website: “Scotts Valley can't decide if it's going to be (a) unique town or a rubber stamp town. It's definitely leaning towards Anytown USA.” In the proceeding...

Guild Kitchen: Act III owner’s San Lorenzo Valley roots run deep

For the past few years, more often than not, you could find Alan Strong perched on a folding chair on break from his janitorial duties at La Placa Family Bakery, sitting under the redwoods, gazing out at the one-story restaurant with the fountain on...

Cruise Coffee Company, The Hot Pink Box Dessert Co. team up for new bakery

Cruise Coffee Company the hot pink box co. new bakery
Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery in the Cavallaro Transit Center at 246 Kings Village Road some time in May. The new shop, dubbed Cruise Coffee Company...

Felton’s abuzz about incoming brewery

humble sea felton cremer house
There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.  Although she’s been driving the brand’s marketing for...

Salesforce Deal With 1440 Multiversity to Create 100 jobs

Salesforce 1440 Multiversity
The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs being created in Scotts Valley, officials said. In describing their deal to create “Trailblazer Ranch” in partnership with local wellness center...

Scotts Valley, SLV housing markets skyrocket as Bay Area prices climb

scotts valley real estate san lorenzo valley
Realtor Robert Aldana of Keller Williams Realty recalls with clarity the moment the tide changed for Scotts Valley’s real estate market.  Earlier this year, Aldana finalized the sale of a home near Skypark for about $1.4 million—signaling a major shift in the industry for the...

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News Briefs

News Briefs | Published Aug. 29, 2025

Supervisor Martinez to speak to North County Dems Fifth District Supervisor Monica Martinez will be the guest speaker for the Democratic Club of North Santa...