Business

Over the past year, the financial world has been playing the big guessing game of what will happen to interest rates as authorities seek to calm inflation without causing too much pain. School officials had been zoned-in for just such an exercise here in...

Enrico Zampieri, 41, grew up in Padua, Italy, and studied political science in Bologna. As an impressive swell pounds the shores of the Monterey Bay, he’s here in the Santa Cruz Mountain foothills, near the laboratory for Bent Dime Winery in Scotts Valley, which...

The Scotts Valley Planning Commission voted unanimously to allow a 16-unit condominium project “The Encore at 4104” to move forward at its Aug. 12 meeting. In an interview with the Press Banner, Commissioner Steve Horlock said he was pleased with the look of the 35-foot,...

Three months ago, Reddit user BTSavage commented on the r/santacruz section of the popular link and discussion website: “Scotts Valley can't decide if it's going to be (a) unique town or a rubber stamp town. It's definitely leaning towards Anytown USA.” In the proceeding...

Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery in the Cavallaro Transit Center at 246 Kings Village Road some time in May. The new shop, dubbed Cruise Coffee Company...

The Santa Cruz County Animal Shelter Benefit Shop, a funky little re-sale store at the corner of Felt Street and 17th Avenue in Santa Cruz since 2018, will be closing its doors on Saturday, March 1, due to the end of its lease. If adequate...

There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.  Although she’s been driving the brand’s marketing for...

If you’re looking for a new way to pass the time that focuses on food, beer and community, followed by a gritty workout, check out the newly-opened Faultline Brewing Company at The Hangar in Scotts Valley.  The grand opening of Faultline and next-door neighbor MADabolic...

The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs being created in Scotts Valley, officials said. In describing their deal to create “Trailblazer Ranch” in partnership with local wellness center...

Realtor Robert Aldana of Keller Williams Realty recalls with clarity the moment the tide changed for Scotts Valley’s real estate market.  Earlier this year, Aldana finalized the sale of a home near Skypark for about $1.4 million—signaling a major shift in the industry for the...