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Santa Cruz County Workforce Development Board (WDB) has released its 2025 State of the Workforce report, offering a snapshot of local employment trends, wage data and the affordability pressures shaping the region’s economy. While Santa Cruz County boasts a unique set of industry clusters centered...

Musicians from the Bonny Doon Ukulele Club joined community members on July 17 to rally at the intersection of Highway 9 and Graham Hill Road in Felton, singing songs like “This Little Light of Mine” and holding up various signs including “Hands Off Our...

Ember Flash Aerospace, a Santa Cruz County company with deep ties in the San Lorenzo Valley, has been named a semifinalist in the XPRIZE Wildfire competition, a years-long challenge meant to inspire solutions that will stamp-out the possibility of extreme forest fires. Zach Ackemann, who...

San Lorenzo Valley Museum launches ‘FaceTime’ portrait exhibition San Lorenzo Valley Museum opened its new portrait exhibit, “FaceTime,” on June 20 at the Grace Episcopal Gallery in Boulder Creek. Running through Nov. 30, the exhibit showcases artwork and photographs of local residents spanning a century,...

If you’re a fan of murder mysteries, talent shows and libraries, then this is your weekend. Local author and playwright Kathy Perrin is not only talented in putting pen to paper, she’s also a member of the Friends of the Garfield Park Library, a chapter...

Students in the San Lorenzo Valley (SLV) have firsthand knowledge of the devastation fire can leave behind. Fire safety and fire prevention in their community, now more than ever, are a top priority. Thanks to a federal grant, the community has access to specialized education...

Scotts Valley Police Department is emphasizing the importance of safe driving practices, aligning with the U.S. Department of Transportation’s NHTSA campaign: “Speeding Catches Up With You.” Speeding remains a leading factor in traffic fatalities nationwide. In 2023, nearly 12,000 lives were lost in speeding-related crashes,...

“Morning,” says a California Highway Patrol officer, blocking Highway 9 traffic at the entrance to Boulder Creek, to passersby, just minutes before the Fourth of July festivities were set to begin. As the Boulder Creek Community Church band plays “What I Like About You” by...

‘Veterans’ Voices with VTC’ debuts on Santa Cruz Voice The Veterans Transition Center (VTC) and Santa Cruz Voice have partnered to launch “Veterans’ Voices with VTC,” a compelling radio show and podcast series dedicated to sharing the powerful stories of local veterans overcoming adversity and...

A new report underscores how Santa Cruz County’s agricultural sector not only supports local families and the region’s economy and heritage but also provides value to the local environment and vital ecosystems. According to the recently released “Economic Contributions of Santa Cruz County Agriculture” report,...