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Scotts Valley
October 14, 2026

Plans for Scotts Valley Target head to Planning Commission

Scotts Valley Mayor Derek Timm target
Last October, when Mayor Derek Timm learned the community had been selected by Target Corp. as the site of one of its next locations, he was elated. “I called the city manager and said ‘You’re not going to believe this,’” he said, remembering the exchange...

Supporting our Community Through COVID-19

The COVID-19 pandemic continues to grip our nation, state and county—and the Scotts Valley community.  Following up on the March 16 Santa Cruz County Public Health Order to Shelter-in-Place, as of March 19 we are living under a statewide Stay-in-Place Executive Order too, which is very similar to the County Order.  These Orders are a strong attempt to slow the spread of COVID-19 transmission.  To understand the Executive Order, its exemptions for essential activities, and what the State is doing to address COVID-19, please visit the State’s new website:  http://www.covid19.ca.gov/. 

Valley People

Private receives boot camp accolades

As local economic recovery accelerates, report highlights workforce needs in Santa Cruz County

County of Santa Cruz
The 2023 State of the Workforce report by the Santa Cruz County Workforce Development Board (WDB) shows that the local economy is experiencing a robust recovery in the wake of the Covid-19 pandemic, recovering faster than the state and the rest of the country. Overall,...

Hop N’ Barley Fest Returns

Hop N’ Barley Festival
Kombucha aficionados, beer guzzlers and funk fans take note, Saturday marks the in-person return of the Santa Cruz County Hop N’ Barley Beer Festival at Skypark in Scotts Valley. Felton resident Patrick Grube, who started the event 13 years ago, says he’s looking forward to...

New tool aims to simplify regional wildfire preparedness

FireRoofs roof sprinklers in full deployment
In honor and celebration of Wildfire Preparedness Week (May 3-9), Shawn Gardner and Walt Mullins, co-founders of FireRoofs, want locals to know that a new tool is available to help homeowners combat the very real threat of wildfires. Gardner managed parks and irrigation systems for...

Fire burns Scotts Valley home

No one was injured in an early-morning house fire that that severely damaged a Scotts Valley home last week.

School Mask Mandates to End After March 11

scotts valley school bell roger snyder
Students throughout Santa Cruz County will no longer be required to wear masks while at school after March 11. The announcement, signed by the County’s 11 school superintendents, came Monday after California Gov. Gavin Newsom, along with Oregon Gov. Kate Brown and Washington Gov. Jay...

News Briefs | Published Sept. 5, 2025

News Briefs
Santa Cruz County readies for 48th Annual Apple Pie Contest Santa Cruz County is gearing up for its 48th Annual Apple Pie Baking Contest, set to take place at the upcoming Santa Cruz County Fair. Organized by the Santa Cruz County Farm Bureau, the event promises...

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Henry Cowell Redwoods State Park

Central Coast Good Fire Fair returns Saturday to Henry Cowell Redwoods...

California State Parks will host the third Central Coast Good Fire Fair and demonstration burn Saturday, Oct. 10, at Henry Cowell Redwoods State Park. The...