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Scotts Valley
August 28, 2025

Man killed in Skypark crash ID’d

Skypark investigation
*Updated Jan 29, 2023 at 11:54am One person died Saturday in a traffic incident just outside the popular Skypark recreation area in Scotts Valley, according to the Scotts Valley Police Department. The initial call for service came in at 8:40am. SVPD Sgt. Chris Galli told the Press...

Organizations push importance of shopping local this holiday

scotts valley shop local
The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28. More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...

Target announces opening date for Scotts Valley store

earthwise
After months of anticipation, Scotts Valley residents now have an answer to one of their burning questions. Target Corp. announced Monday it will be launching its Scotts Valley store on Sept. 25. “At approximately 55,000 square feet, the store will bring an easy, safe, and convenient...

Cruise Coffee Company, The Hot Pink Box Dessert Co. team up for new bakery

Cruise Coffee Company the hot pink box co. new bakery
Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery in the Cavallaro Transit Center at 246 Kings Village Road some time in May. The new shop, dubbed Cruise Coffee Company...

County releases Thanksgiving Covid guidelines

Santa Cruz County
SANTA CRUZ COUNTY—Health officials from eight Bay Area counties on Monday issued a set of guidelines created to keep families safe from Covid-19 during the holidays. The recommendations cover travel and gatherings. The health officers from the counties of Alameda, Contra Costa, Marin, San Francisco,...

After late start Scotts Valley, San Lorenzo Valley youth baseball registration begins

Registration has opened for both Scotts Valley and San Lorenzo Valley little leagues, with hopes to begin games soon. The schedules for both leagues have been greatly delayed due to the pandemic, the CZU Lightning Complex fires and the recent debris flow evacuations. Still, both...

Covid-19 Closes Santa Cruz County Businesses, ICUs Ready for Surge

Watsonville coronavirus
By Jacob Pierce, Good Times Editor Businesses all over Santa Cruz County are getting ready to close down or reduce their operations, as a new stay-at-home order takes effect. The order goes live at 11:59pm Thursday, now that the Bay Area region hit a threshold wherein...

Woman dies in early morning fire at former Sobering Center

Sobering center Santa Cruz fire
SANTA CRUZ—A woman died early Wednesday in a two-alarm fire that broke out in the former Sobering Center in Santa Cruz. Around 2:30am 9-1-1 dispatchers received numerous calls about a fire spreading through the two-story Victorian wood structure that had been boarded up since the...

Search for talent is on in SV

Step aside, American Idol. Aspiring young singers, actors, dancers, musicians and the like have a chance to compete in the annual Search for Talent put on by the Exchange Club of Scotts Valley.

Felton’s abuzz about incoming brewery

humble sea felton cremer house
There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.  Although she’s been driving the brand’s marketing for...

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Felton Fire Protection District

LAFCO examines governance solutions for Felton Fire Protection District

Santa Cruz LAFCO (Local Agency Formation Commission) directed staff on June 4 to conduct an analysis of all possible governance options for consideration and...