Supporting Local Business: SV Town Hall
On July 23rd, the City Council of Scotts Valley held a Town Hall dedicated to supporting local business through the latest string of closures, which they predicted would be enforced within a week. The meeting took place just in time, as five days later, Santa Cruz County was placed on the COVID state monitoring list for three days. As of July 28th, for three weeks, indoor activities taking place in gyms, worship centers, hair and nail salons, non-essential offices, shopping malls, and protests are canceled. Throughout the meeting, Chamber of Commerce Executive Director Danny Reber, City Manager Tina Friend, Vice Mayor Derek Timm, and Mayor Randy Johnson spoke of ways to support our community through these next trying weeks, and also answered questions from small business owners.
Understanding Prescription Medication- Part I
When picking up your prescription medication, before you leave the pharmacy, take a close look at the label on each container. Make sure it has the following:
Santa Cruz County Added to Statewide COVID-19 Watch List
There’s just no good way to say it.As of Monday, July 27th, almost 17,000,000 people around the world have tested positive for Coronavirus, and over 655,000 have died. In the United States alone, our total cases are rapidly approaching the 4.5 million mark, and we’ve surpassed 150,000 dead Americans from the virus. Those numbers will no doubt be greater by the time you read this story.Here in Santa Cruz County, we were doing a pretty admirable job of keeping our case numbers low, but on July 27th, that good behavior shifted as we were added to the state’s Watch List of highly affected counties. California alone has over 464,000 cases, and we’ve lost nearly 5,000 of our fellow Golden State residents to COVID-19; when you look at our county’s numbers (920 confirmed cases, four deaths and 343 recoveries), we account for only .2% of the total number of infected people in the state. The Watch List assignment comes from the exponential increase in cases (338 in the last two weeks), and hospitalizations (up to 33). By averaging 21 new cases per day, our curve is not being managed well, and that’s putting all of us at risk.Where are those numbers coming from? Watsonville has the highest amount of confirmed cases (460), with unincorporated areas (Aptos, Ben Lomond, Bonny Doon, Boulder Creek, Brookdale, Corralitos, Davenport, Felton, Freedom, La Selva Beach, Rio Del Mar, Soquel and Zayante) accounting for 168 cases. Rounding out the top five are Santa Cruz (157), Capitola (34) and Scotts Valley (21).All that is to say, we’re moving in the wrong direction. How could we be missing the mark on our containment despite implementing good practices? Stores like Trader Joe’s have been explicit in their requirements for masks, sanitization of carts and check-out stations, health checks for employees and social distancing. Restaurants have been reduced to take-out orders or outside dining. Movie theaters remain closed, as do pools. We’ve taken it upon ourselves to operate as a team in this crisis, and yet our rising numbers demonstrate the opposite.Part of that increase can be attributed to farm workers. According to the Environmental Working Group (EWG), “Farm and food workers are uniquely susceptible to COVID-19, and cases are on the rise in counties with the highest concentration of farm workers. [They] often work, travel and live in close proximity to one another and often lack access to personal protective equipment, paid sick leave or health care.” Indeed, driving by farms and fields in Watsonville, one will see workers bent over, plucking berries or lettuce from the ground, in dense groups. There is no social distancing where these laborers gather, and when they go home, there is no social distancing from their co-workers or families. A virus that spreads so easily from person to person is guaranteed to grip family members sharing limited space in a multigenerational household.Our county’s addition to Governor Newsom’s Watch List can mean a wave of changes in the days to come: dedicated distance learning policies for schools, the closure of businesses that had been allowed to reopen, and additional financial hardship for thousands. To avoid these—and other—sanctions, please help slow the spread by wearing your mask around non-household members, washing your hands, avoiding touching your face, keeping a minimum of six feet between you and others, covering your cough or sneeze with a tissue and staying home if you feel sick. Beating this has very little to do with luck and everything to do with, you know, science and practicing good behaviors. Each one of us deserves to emerge from this pandemic (relatively) unscathed. Please do your part.
Quercetin A Natural Anti-Viral and Anti-Inflammatory
Quercetin one of the most widely distributed flavonoids in plants. Its main natural sources in foods are lettuce, asparagus, onions, broccoli, fruits (apples, berry crops, and grapes), tea and wine. Quercetin is known for its antioxidant activity in radical scavenging and anti-allergic properties characterized by stimulation of immune system, antiviral activity, inhibition of histamine release and decrease in pro-inflammatory cytokines. All mentioned mechanisms of action contribute to the anti-inflammatory and immunomodulating properties of quercetin that can be effectively utilized in treatment of bronchial asthma and allergic rhinitis. Plant extract of quercetin is the main ingredient of many potential anti-allergic drugs and supplements. ("Molecules". 2016 May)
Free Teen Webinar- #dontkillgrandma
COVID-19 cases are surging both nationally and locally, and young people aged 18-34 are a major reason why. Did you know that between July 12-20th Santa Cruz County had over 200 new cases, the highest yet? Over half of those cases were in 18-34 year olds, so obviously we aren't getting the message. The Santa Cruz County Business Council is partnering with Santa Cruz Works, the Small Business Development Center at Cabrillo College, and the Community Foundation of Santa Cruz County to host a special, virtual town hall aimed specifically at 18-34 year olds with our County Health Officer, Dr. Gail Newel, and UCSC Professor Marm Kilpatrick, who is an expert on infectious diseases. The virtual event is taking place Wednesday July 29th from 6-7:30pm, and will feature a current update on COVID in Santa Cruz, an overview of how you can still have fun with your friends SAFELY, and a question and answer session from the front line experts. Those who RSVP via Eventbrite will automatically be entered to WIN a Merge4 Mask after the presentation has concluded. We have 120 to give away! Must be present at the end of the event to be eligible. And, you must be able to get to our location on Pacific Ave to pick up your mask. These stylish cloth masks will keep you both in vogue and safe during this pandemic. As young people we sometimes feel invincible, and it's true that COVID is hitting older people much harder– but even if you don't wind up in the hospital reliant on a ventilator to breath, you can still spread the virus to the most vulnerable in our community. It's time for us to step up and take responsibility for stopping the spread. You can still have fun (!), and you can still see your friends (!!), but just stay outdoors and keep six feet away from each other. If you have to get close or go inside, wear a mask and limit that time as much as possible. DO THE RIGHT THING. #stopthespread #dontkillgrandma
Santa Cruz County Placed on Monitoring List
Based on increased spread of COVID-19 and in order to protect the
Winning Hearts and Awards
RJ Kindred is the kind of person you want to be when you grow up. A determined athlete and dedicated community member, he has woven his way through a lifetime of education in the San Lorenzo Valley, and emerged from the other side with an eye on serving his community. It’s this spirit and determination that resulted in Kindred ending his senior year in high school with not only a diploma, but a raft of awards and scholarships. Each is meaningful to the SLV grad, but his heart was most moved with the award of the Jack DeBord Memorial Scholarship. The $20,000 gift ($5,000 over four years) means that Kindred can pursue his goals of working in the fire service, but it means so much more than that to this well-spoken young man. “I knew Jack on the football field,” says Kindred. “He was a hard-working kid that everyone liked and respected. When we were doing our summer training for football, we’d all work out together, but then the coaches would split is up into our positions on the team. Jack was going to be the starting JV football quarterback, and I was lined up to be the starting varsity quarterback, so we worked together pretty closely. He was just an awesome kid—smart, funny, driven, super hard worker. Everyone loved him.” At the first home football game at SLVHS with Scotts Valley High School in August of 2019 following Jack’s death, SLVHS Principal Jeff Calden read the following statement: “Our two communities shared a loss this summer, and we want to recognize that Scotts Valley resident, and San Lorenzo Valley High School student athlete, our friend, Jack DeBord, isn’t here with us tonight. We lost Jack to suicide in June, and to those students who are here tonight, know that you are loved, that there is no shame in asking for help, and that each of your lives is meaningful.” Those words were shared again in the presentation of the scholarship to Kindred in a video that can be found at https://youtu.be/Bf2jG7uXDxA. Jack’s parents, Katalin and Jim, were both pleased that Kindred was the inaugural recipient of the scholarship. “After Jack’s death, it very quickly became apparent to my husband that he wanted to do something to honor Jack and bring awareness to suicide prevention. We couldn’t have been more caught off guard by Jack’s decision to take his life. Our faith in Jesus Christ is the only thing that is sustaining us through such a devastating loss.” Indeed, the family has embraced Romans 8:28: And we know that God causes all things to work together for good to those who love God, to those who are called according to His purpose. “This is a reflection of the Lord taking an awful situation and bringing good out of it,”says Katalin. “Jack had the world by the tail,” says Jim DeBord. “He excelled at everything he ever tried. He had a long list of outstanding accomplishments, but his character was at the top.” The DeBord family worked with the Community Foundation of Santa Cruz County (CFSCC) to establish a scholarship in Jack’s name. “We had three things in mind after Jack’s death,” says Jim. “We wanted to be bold in our faith, highlight suicide awareness and prevention, and keep Jack’s name alive, so we set up this scholarship to honor him and benefit the community. He was super attached to the SLV community,” says Jim, his voice cracking. “Our only parameters for the recipient were that the winner had to be an SLVHS senior and a student athlete,” says Katalin, “and we’re really grateful that RJ was the awardee.” Jim is equally pleased. “I saw the video published by CFSCC naming RJ as the recipient, and it was unbelievably moving. RJ’s statement regarding Jack is a testament to our son’s character.” It came as a tremendous shock to Kindred, and the SLVHS football family, when DeBord committed suicide in June of 2019. “It was just a really bad time.” The recollection of those times may be part of Kindred’s drive to serve his community in the fire service. Kindred spent two years in the Boulder Creek Fire Department’s Internship Program (participants must be in their junior or senior year of high school), and walked away with invaluable lessons that he hopes to apply to his line of work. “I’m going to start Cabrillo in the fall, and then, I want to transfer to a four-year college in Idaho or Montana and pursue a degree in fire science, and I want to come back here and work as close to the valley as possible. This is my home.” A portion of Kindred’s winning essay for the DeBord scholarship: “This past summer a friend, teammate, and someone that pushed me to be my best every day, passed away. He was only fifteen years old and he took his own life. His name was Jack Debord. He was the quarterback of the JV team and I was the quarterback for varsity. He was only a sophomore, but he was incredible. Everything he did was effortless and perfect. Nobody knew how he did it. When he threw, the ball had the tightest spiral and his powerful clean form was flawless. He was extremely special and [I wish] he knew the impact he had on me and everyone around him. For our football team, we…have workouts [where] we go against each other and compete for time or reps. One…time he beat me and our head coach came over to me and said, “Jack is beating you!” and told me that he was better than me. That right there lit a fire under me and pushed me to a new extreme. That off-season extra work helped me become 1st team All League Safety and MVP of our school team. He not only affected people in the weight room but also on the field and at school. He is the kind of kid everyone wants to be and be around. Jack had the smarts, the athletic ability, and the perfect relationship with his friends and girlfriend. He was something out of a book or movie.” If you would like to contribute to the Jack Debord Memorial Scholarship fund, contact the Community Foundation of Santa Cruz County at cfscc.org.
The Athletic Girl, Part II
The Piping Rock Horse Show, a main event on 1911’s fall social calendar, attracted horse lovers from many of Long Island’s country estates. The judging of thoroughbreds was accompanied by field events for men and women.
Funding Empowerment
Beginning the week of July 20th through August 14th, black youth throughout the county can take part in an empowerment workshop put on by Chloe Gentile-Montgomery, a 2017 Santa Cruz High School graduate. The program will give black youth the opportunity to learn about black history, building community, and meet other community members over Zoom for four weeks.
Scotts Valley Council clears surplus land step for Town Center project
Scotts Valley City Council’s Jan. 21 meeting made some serious progress on the Town Center development—essentially doing some of the housekeeping items needed to...







