If you’re looking for a new way to pass the time that focuses on food, beer and community, followed by a gritty workout, check out the newly-opened Faultline Brewing Company at The Hangar in Scotts Valley.
The grand opening of Faultline and next-door neighbor MADabolic (a strength-driven interval training franchise) were celebrated on Oct. 20, and local dignitaries came out to mingle with the public and celebrate the newest anchor for the long-planned Town Center, which has been in development since 2008.
Scotts Valley City Council member Derek Timm was excited to see the energy around the opening of the new businesses and said that the City Council had connected with “Town Center Whisperer Bob Gibbs,” who teaches the Harvard Business School course on development and is the pre-eminent expert on town centers across the country.
“We had Bob’s input at the outset of this endeavor, so we could do things correctly from the get-go,” he said.
At the council’s request, Gibbs did a study on the proposed area, and vetted the ideas that were presented regarding the town center’s build. Pointing to the Nob Hill Center and the new Target, Timm said.
“One of the things we want to do is create a bridge between the existing anchor centers to allow for folks to travel easily between them,” he said. “We want to preserve the beauty of Scotts Valley, and keep that available for visitors and residents alike.”
Mayor Donna Lind said she’s excited for all that’s to come for the town such as a partnership between 1440 Multiversity and Salesforce.
“They’re already doing community clean-up days, and they’ve sponsored events like our 4th of July Fireworks and Music at Skypark,” said Lind.
As for the new Faultline space, Lind is thrilled about what’s on tap for the company besides its beer.
“They’re going to be doing live music, and it’s a great gathering space,” she said.
Scotts Valley Chamber of Commerce Executive Director Danny Reber said that the large turnout for the grand opening was indicative of the need for a locale like Faultline.
“The number of people here shows that the City of Scotts Valley is hungry for this kind of venue,” said Reber. “All of us are excited to watch our vision for the town center become a reality for our neighbors, and we’re thrilled to have new companies like Faultline and MADabolic be part of that growth.”
Fifth District Supervisor Bruce McPherson was also in attendance and applauded the hard work of the various committees that have brought this vision to fruition.
“We’re all so proud of this new development, and those of us at the county level are looking forward to supporting the businesses that have become part of the town,” said McPherson.
For those at the Faultline ribbon-cutting, treats like pretzel sticks with cheese sauce and roasted brussels sprouts were on the menu, along with plenty of libations for the mid-week event. The party concluded with a raffle as the winner cheered and glasses clinked.
Next door, at MADabolic, owner Peter Malek welcomed newbies to tour his franchised location, including the massive workout room and graffiti wall.
“We welcome everyone to come give us a try,” said Malek, proudly holding open the door of his space.
Interested in learning more about either business? Visit faultlinebrewing.com/scotts-valley and madabolic.com.
