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Scotts Valley
June 24, 2026

Tag: mayor

Scotts Valley Mayor Jim Reed seeks re-election

Running for his third full term as a member of the Scotts Valley City Council,  Jim Reed says the city is “right on the cusp” of realizing some major long term goals, particularly the Town Center Project, and after all these years of planning and preparation, Reed wants to be part of getting it built.

Stephany Aguilar is up for re-election on city council

After over 20 years of serving on Scotts Valley City Council, Stephany Aguilar has no desire to stop serving her community.

In Conversation with Mayor Jim Reed

Last week Scotts Valley Mayor Jim Reed sat down for an interview with the Press Banner to discuss some important issues he hopes to address in his third mayoral term. There is no question for Reed a key economic driver for the city will be the addition of new hotels. According to Reed’s estimates, one hotel can generate enough transient occupancy tax revenue equivalent to what 1,823 single family homes or 10 grocery stores would generate.

‘Ask the Mayor’ a success using Facebook Live

Looking for new ways to engage with the Scotts Valley community, Mayor Jim Reed answered questions during the “Ask your Mayor” live broadcast on My Scotts Valley’s Facebook page Monday evening.

Reed selected for third mayoral term

Despite the city having spent 20 years pitching the proposed Town Center as a commercial magnet, Scotts Valley’s new mayor is intent on leading the project in an entirely different direction.

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News Briefs

News Briefs | Published June 19, 2026

Candidate forums planned ahead of November election Santa Cruz County Clerk/Elections Department and local city clerks are inviting residents interested in running for office in...