Tag: measure r

Measure G proposes a hike in sales tax of one-half cent per dollar spent in the unincorporated areas of the county. The measure was put on the ballot by a unanimous vote of the CountyBoard of Supervisors. A key argument of county budget officials proposing the increase is because about half of the county’s residents live in unincorporated areas, primarily in Live Oak, Aptos and San Lorenzo Valley, the county provides a good number of municipal services usually provided by incorporated cities-and the county needs to catch up with the sales tax revenues collected in the four incorporated cities to provide “critical unmet needs” in the unincorporated areas.  

Come November, Santa Cruz County will be looking to voters to help fund “critical unmet needs” by way of a half-cent sales tax increase in the unincorporated areas: for a total of 9 percent sales tax.  On August 7, the Santa Cruz County Board of Supervisors unanimously directed that a ballot measure for the half cent sales tax increase be included on the November 6 General Election ballot.