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For 104 years, the Beck family has been outfitting folks with footwear made to last. In 1919, Ole P. Beck launched the family business in downtown Salinas, and since then, the eponymous shoe store has been synonymous with quality brands and accessories. Boulder Creek is...

A man and two children were hospitalized after a fire spread through a second story residential area above the Brookdale Post Office in the early hours of Friday the 13th. Jon Bowles, 52, said he was in his downstairs unit when he heard a rumbling...

A local teacher-turned-author is making good on a promise to his former students in southern California. Chuck Ross and his wife Jenn relocated to Scotts Valley from Oxnard, Calif., last summer. Before leaving, Ross promised his then seventh graders that he would be back to...

Santa Cruz County Fair is set to take place from Sept. 10-14 at the fairgrounds in Watsonville, bringing a week full of entertainment, community celebration and family fun. This year’s event features a lineup of exciting new attractions alongside beloved traditional favorites, all designed...

Traffic was snarled for hours on the primary route between Silicon Valley and the Monterey Bay when a truck carrying 8,600 gallons of fuel overturned this morning. The driver was taken to hospital with unknown injuries. The tanker crashed along southbound Highway 17 south of...

Nine months after he moved into the Brookdale Senior Living long-term care facility in Scotts Valley, Kermit Sveen was hit with a 17.6% rent increase. He found the notice, dated Oct. 21, in his mailbox on Nov. 3. “The day that the letter arrived was another...

August 2024 marked the four-year anniversary of the CZU Lightning Complex Fire ripping through the Santa Cruz Mountains. Through fundraisers, educational forums and memorial events, residents—including victims of the fire who remain in the area—have gathered to support and assist fellow survivors in their...

The advent of August means students are headed back to school, local tourist attractions are less crowded and the Scotts Valley Art, Wine & Beer Festival is back. Since its start in 2001—originally known as “Art Under the Oaks”—the Scotts Valley Art, Wine & Beer...

The passion for supporting Special Olympians was just as strong as ever at this year’s Law Enforcement Torch Run on June 26, even though it looked way different than prior incarnations. This year, instead of the steep incline by gnarled Live Oaks beside Highway 17...

The Fire Safe Council of Santa Cruz County has announced that West Bonny Doon Road in Bonny Doon has been officially recognized as the 100th Firewise USA community in the county. This milestone marks a major achievement in wildfire preparedness and community resilience, making Santa...