Couple opening ballroom studio as dance community emerges from lockdown
Scotts Valley is signed up to a new future of dance, with a ballroom franchise set to open a location within weeks.
From salsa to cumbia, swing, Viennese waltz and tango, the owners of the new Arthur Murray location are thrilled to teach local residents...
Third man convicted for 2019 Atre murder in Santa Cruz Mountains
An 18-year-old man who participated in the 2019 kidnapping, robbery and murder of tech executive and cannabis entrepreneur Tushar Atre was convicted Wednesday for his role in the crime.
Prosecutors say Kaleb Charters dropped three accomplices off in the Pleasure Point neighborhood of Santa Cruz,...
Santa Cruz METRO offers special service for FIFA World Cup 2026 matches
Santa Cruz METRO will provide special late-night Highway 17 Express service for select FIFA World Cup 2026 matches at Levi’s Stadium, helping riders travel between Santa Cruz County and the San Jose Diridon Station connection point before and after evening games.
With large crowds, traffic,...
Supply Chain Issues Give Local Businesses Headaches
Ron Clements, Jr. first came to understand the significance of the current supply chain issues at the onset of the coronavirus pandemic. The owner of Scotts Valley Market had heard people were fighting for toilet paper at Costco, so he figured he better get...
Measles exposure reported in Santa Cruz County
Santa Cruz County Public Health was notified of an individual with confirmed measles who traveled to Santa Cruz County on July 1. The individual dined at Taqueria Los Pericos, located at 139 Water St. in Santa Cruz.
Unvaccinated persons or those with unknown vaccination status...
Felton’s abuzz about incoming brewery
There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.
Although she’s been driving the brand’s marketing for...
Investigation Underway After Discarded Ballots Found on Sugarloaf Road
A rural site about four miles from the Santa Cruz Mountains summit is now the focus of a federal investigation by the agency that probes mail system misdeeds.
That’s because this patch of ground along Sugarloaf Road, just north of Scotts Valley, is where one...
Gomez appointed 2025-26 Santa Cruz County Poet Laureate
Nancy Miller Gomez has been named the 2025-26 Santa Cruz County Poet Laureate, announced Santa Cruz Public Libraries and the County of Santa Cruz Department of Parks, Open Spaces and Cultural Services, along with Arts Council Santa Cruz County and Poetry Santa Cruz.
In October...
Congressman Panetta Visits Santa Cruz Mountains Communities
Now that the congressional boundary debate’s been settled—with the old 18th and 20th districts seemingly evaporating from the local map, leaving in their place the new 19th District—politicians have begun adjusting to the new reality.
And for current Rep. Anna G. Eshoo, who’s represented the...
News Briefs | Published Sept. 5, 2025
Santa Cruz County readies for 48th Annual Apple Pie Contest
Santa Cruz County is gearing up for its 48th Annual Apple Pie Baking Contest, set to take place at the upcoming Santa Cruz County Fair.
Organized by the Santa Cruz County Farm Bureau, the event promises...
Scotts Valley police urge parents to discuss teen driver safety
As National Teen Driver Safety Week runs Oct. 18-24, the Scotts Valley Police Department is urging parents and guardians to talk with teens about...






















