Benefits of bodyweight training
By Ashley LaMorte
As we bring in a new year, many of us set new goals for ourselves. Such as eating cleaner, or starting a weekly fitness routine to get in better shape. In order to make your new year changes stick and become a...
Allergy mitigation landscaping
According to historical records for our area the pollen count is mostly moderate in February. Depending on the weather, Pollen.com and Pollenlibrary.com show medium to high counts only for a few days this month. If you’re an allergy sufferer you don’t need a website...
Finance | Cryptocurrency: The Emperor’s Fine Clothing
“The ultimate irony of crypto… is that crypto is succeeding by doing exactly the opposite of what it was originally intended for… Crypto will make governments and big corporations more, and not less, powerful.” —Mehta, Neel; Agashe, Aditya; Detroja, Parth. Blockchain Bubble or Revolution?
Bitcoin...
Strictly Business | Igniting Connections: The Resurgence of Networking in the SLV Business Community
A quiet revolution is underway in Santa Cruz Mountains’ lush valleys amidst the towering redwoods and winding creeks. It’s a tale of resilience, community and the enduring power of connections—the resurgence of networking in the San Lorenzo Valley (SLV).
As we gathered together after the...
Guest Column | Scotts Valley Turns 57
Scotts Valley became a city 57 years ago on Aug. 2, 1966. Scotts Valley is still a young city and still evolving. The city’s population has grown from approximately 3,600 in 1970 to about 12,000 residents living in some 4,600 homes today.
Forming a new...
Mayor’s Message | Culture, Connection and Community Progress in Scotts Valley
As the last echoes of summer fade, school bells are ringing once again and students are streaming back into classrooms. Walking through town these past few weeks, it’s been fun to see the backpacks, the first-day smiles and that renewed sense of energy that...
Strictly Business | AI in Small Town America: Part II
In today’s news and on social media, you've probably heard the phrase, “The Genie is out of the Bottle,” referring to Artificial Intelligence (AI) as a “new” technology. But let’s take a step back in time. AI research dates back to the 1950s and...
Fitness | How Fitness Keeps You Young
Have you seen certain folks that look much older than they are? Their skin looks weathered and dry, their posture is tilted forward sitting or standing because they have little or no core strength, they walk with a wobble, they just look uncomfortable moving...
Garden Drama with Large-Leafed Plants
Gardens have different personalities. Some gardens mimic nature with plants that attract birds and butterflies and other wildlife and look a bit wild. Some are neat and tidy with perennials lined up evenly along pathways and clipped hedges under the windows. Gardens are a...
News Briefs | Published Sept. 12, 2025
Fun run, emergency preparedness fair set for Saturday
On Saturday, Sept. 13, the City of Santa Cruz will be hosting Race the Wave, a 3K...