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Scotts Valley
September 13, 2025

Finance | Christians Celebrate Planned Giving

The most generous country on earth hasn’t sacrificed Christmas, and the Association of Religious Data archives reports that roughly 32% of Santa Cruz County residents remain Christian. Americans donated about 2.3% of GDP in 2007, a world record. In 2000, religious Americans gave almost...

The Mountain Gardener | Holiday Traditions & Lore

We all have traditions that we look forward to every year during the holidays. For some it’s the annual trip to the Christmas tree farm. For others it’s planning a holiday get-together with friends and family. While decorating my tree this year, I thought...

Finance | What Is Financial Life Planning?

Finance orchids
“The unexamined life is not worth living.” —Socrates I am an evangelist for financial life planning! I preach it, practice it and donate it to help others. Everyone must do it or face consequences! I studied it for years with a CFP and a GGU...

Strictly Business | Heads Up, Friends—TEDx Santa Cruz is Coming to Town

Strictly Business TEDx Santa Cruz
As a beacon of innovation and enlightenment, TEDx Santa Cruz shines brightly on our community’s horizon, inviting us to explore the depths of human creativity and ingenuity countywide. This year’s theme, “Rising Together,” features 22 talented and insightful individuals sharing their perspectives. TEDx Santa Cruz Firstly,...

Guest Viewpoint | Strengthening Rural Resilience: The Vital Importance of Measure K

Guest Column Viewpoint Letter
Within Santa Cruz County’s forests and mountainous neighborhoods, Measure K stands as a beacon of hope. For these residents—who have become far too familiar with the impacts of fires and our harsh winters—this proposition isn’t just about numbers and ballots, it’s about securing a...

The Mountain Gardener | Japanese Maples in the Fall

I’m starting to see the beginning of fall color on some trees. It’s an exciting time of year. My friend, Kate, in Bonny Doon has an Autumn Moon Japanese maple that’s always in color, no matter the time of year. On a visit to...

The Mountain Gardener | Garden Inspiration at the Gamble Garden Tour

Garden
Looking at your yard and thinking “This year I’m finally going to make some changes and enjoy my garden more”? Take my advice: go on a garden tour for inspiration. Even a visit to a neighbor’s beautiful garden will work to get your creative...

California Natives for Fall Planting

Beautiful beginning-of-fall weather is here and you may be thinking of what plants you want to add to your garden this fall planting season. California native plants are well suited to planting at this time of year, acclimating to their new homes without much...

Finance | Taxing the Rich? How the Wealthy Maneuver to Pay Less Than Others

Trump may keep his TCJA from expiring this year as Biden, seeking wealth taxes, claims: “No billionaire should pay a lower tax rate than a teacher, a sanitation worker, a nurse.” The IRS and SEC monitor salaries, securities sales, dividends and large estates, so...

Strictly Business | Leadership & Heart: Women’s Inner Strength Movement

Jennifer Young is a force of nature. She has an infectious wit and undeniable intelligence. Her love of working with details and structure and her visionary organizational skills are why she succeeds at customizing retreats for small business owners. Several years ago, I met Jennifer...

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News Briefs

News Briefs | Published Sept. 12, 2025

Fun run, emergency preparedness fair set for Saturday On Saturday, Sept. 13, the City of Santa Cruz will be hosting Race the Wave, a 3K...