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Strictly Business | When Sound Becomes Medicine: A Journey Into Sound & Soul

October 31, 2025

Letter to the Editor | Published Oct. 31, 2025

The Mountain Gardener | Halloween Fun in the Garden This Season

Finance | Financial Freedom Evolves with Professional Advice

Letter to the Editor | Published Oct. 24, 2025

Strictly Business | Heads Up, Friends—TEDx Santa Cruz is Coming to Town

February 29, 2024

As a beacon of innovation and enlightenment, TEDx Santa Cruz shines brightly on our community’s horizon, inviting us to explore the depths of human...

Finance | Employee Stock Options Bring Wealth and Tech to the SC Mountains

February 29, 2024

To design the coolest toys in the smallest boxes, local tech firms offer engineers and managers not just quarter-million-dollar salaries, insurance and 401(k)s—but discounts...

The Mountain Gardener | Early March in the Garden

February 29, 2024

Almost overnight, although maybe I’m judging by rain storms, spring is upon us. The birds sure know it is and I’m seeing trees in...

Guest Viewpoint | Strengthening Rural Resilience: The Vital Importance of Measure K

February 23, 2024

Within Santa Cruz County’s forests and mountainous neighborhoods, Measure K stands as a beacon of hope. For these residents—who have become far too familiar...

Plain Talk About Food | Attitude Adjustment

February 22, 2024

“Attitude is the ‘little’ thing that makes a big difference.” —Winston Churchill Each morning, I swing my legs over the side of my bed, slide...

The Mountain Gardener | How to Use Phenology in the Garden

February 22, 2024

Always on the lookout for potential problems in my garden, I can use all the help I can get. Solutions are out there. One...

Letters to the Editor | Published Feb. 16, 2024

February 16, 2024

Seniors and families struggle as HOA fees skyrocket In the Jan. 26 front-page article about the garage fire (“Hidden Oaks Residents Raise Concerns Over HOA...

Finance | Landlord Tax

February 16, 2024

Chairman Mao once paraded landlords before crowds to their deaths and many today would confiscate landlord’s control over property without recompense. When tax clients...

Guest Column | Why Have We Forgotten Our First Generation?

February 15, 2024

As a young child. I lived in Washington State in the ’30s in a boarding house owned by my aged uncle and aunt, where...

Fitness | Staying Motivated When You Want to Quit

February 15, 2024

One of the biggest issues of why many of the population aren’t seeing the results of working out, is because they give up and...

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Strictly Business | When Sound Becomes Medicine: A Journey Into Sound & Soul

Letter to the Editor | Published Oct. 31, 2025

The Mountain Gardener | Halloween Fun in the Garden This Season

Finance | Financial Freedom Evolves with Professional Advice

Letter to the Editor | Published Oct. 24, 2025

SOCIAL MEDIA

News Briefs | Published Oct. 31, 2025

Starbucks workers rally for unionization in Scotts Valley

Santa Cruz Wharf incident: 1 person dead, dog sent for emergency...

News Briefs | Published Oct. 24, 2025

Santa Cruz County Recorder’s Office launches ‘Fraud Notify’