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For 104 years, the Beck family has been outfitting folks with footwear made to last. In 1919, Ole P. Beck launched the family business in downtown Salinas, and since then, the eponymous shoe store has been synonymous with quality brands and accessories. Boulder Creek is...

While the storms that ravaged the San Lorenzo Valley caused millions of dollars in damage to homes and businesses, Zayante Fire Protection District’s Station One, located on East Zayante Road in Felton, was not spared. The drainage area that normally functions as a small, babbling...

Steel Bonnet Brewing Company has announced the opening of a brand-new production brewery in Salinas, representing a significant increase in production capacity over their current brewery in Scotts Valley and providing the opportunity for significant expansion of growth both at the tap room and...

As TEDxSantaCruz 2024 gets closer, the team has announced the performers and vendors who will be rounding out the daylong event on Saturday, April 13, at the Crocker Theater on the Cabrillo College campus. In addition to the slate of 19 talks by 22 community...

MBARD announces Spare the Air program Starting Nov. 3, the Monterey Bay Air Resources District (MBARD) will begin announcing wintertime Spare the Air alerts for the San Lorenzo Valley in Santa Cruz County. During a Spare the Air alert, MBARD will ask residents to choose an...

On June 4 at the Henfling’s stage at the Redwood Mountain Faire, a local bluegrass group called Bean Creek got the all-ages crowd dancing to multi-part harmony set to fiddle and banjo notes. Three days later, Scotts Valley Council finally pulled the trigger on a...

The suspense thriller is a movie genre synonymous with Sir Alfred Joseph Hitchcock, and for him and his fans, they were a way of life. Born in 1899 on the outskirts of East London, the man who came to be known as “The Master of...

On May 8, the Volunteer Center of Santa Cruz is throwing a fête to honor the contributions of those who give their time, talent and treasure to local agencies. Hosted at the Cocoanut Grove in Santa Cruz, the Be The Difference Awards 2024 event...

While the City of Scotts Valley has exploded with retail and dining opportunities in the past several years, city leaders have discovered another way to help local residents keep their cool during the summer heat. June 2 was the grand reopening of the Siltanen Family...

A 62-year-old man from Los Gatos died after the 2008 Victory Vision motorcycle he was driving collided with a 2003 Toyota Tundra on Pacific Coast Highway at Dimeo Lane, Saturday afternoon. California Highway Patrol officers responded to the scene just after 2pm. The initial investigation determined...