LaLi Kates, founder of both Food Trucks A Go Go and Aunt LaLi’s Treats, a leader in the food truck industry, has announced the successful sale of the businesses to Josh Swart.
The acquisition marks a significant milestone for all involved parties and presents exciting opportunities for future growth and development.
Swart brings a wealth of experience and a shared vision, aligning perfectly with the core values and mission that Aunt LaLi’s Treats and Food Trucks A Go Go have created and upheld since their inception.
Kates founded Aunt LaLi’s Treats 19 years ago and Food Trucks A Go Go eight years ago.
“I am beyond thrilled for Josh to acquire and grow these businesses,” Kates said. “This sale represents an exciting new chapter for us all, and we look forward to a bright and prosperous future.”
There will be a seamless transition and a continued commitment to the communities and vendors, maintaining collaborations, connections and excellence. The business names will remain the same for the foreseeable future, providing continuity to all of their partners.
Swart’s background is in developing purchasing strategy, building the original Google micro kitchens, running the Scotts Valley Little League Snack Shack and generally bringing joy and fun wherever he goes.
Swart’s family, his wife of 18 years, Teresa, and their sons Riley, 13, and Cruz, 11, will be a key part of the new venture as Chief Ice Cream Tasters and community advocates. They live in Scotts Valley and have deep roots in the area, with involvement at the local schools, the Scotts Valley Little League, Hot Rods at the Beach and the Boys and Girls Clubs of Santa Cruz County.
“I am so excited to jump into this exceptional business that LaLi created and established,” Swart said. “This is the perfect moment for me to get back to business after spending the last 13 years running our household and raising our little boys. Our family eagerly looks forward to building on the legacy established and continuing to serve this community we know and love so much. Cheers to sweetness and celebration in the days and years to come!”