Felton’s abuzz about incoming brewery
There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.
Although she’s been driving the brand’s marketing for...
New loan, grant opportunities arise for small businesses
After a greatly stressful year, 2021 will begin with many economic opportunities for small business owners in Scotts Valley.
The newest federal stimulus package, passed by Congress on Dec. 21, will begin to benefit small business owners and many others this January. The state has...
Supervisors approve changes to Public Defender office
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on Tuesday approved a plan to move the county’s public defender services from a private law firm to one run by the County.
The plan has garnered support from the current public defenders, as well as...
City officials view budget with cautious optimism, feel pressure from SVPOA
SCOTTS VALLEY—After declaring a fiscal emergency in January and facing unanticipated difficulties due to the pandemic, City of Scotts Valley officials made several budgetary decisions seeking momentary relief. They implemented a hiring freeze, reduced supplies and services and trimmed community services funding, among other...
Bay Area region hits ICU capacity ‘trigger,’ more restrictions loom
Growing strain on the health care system has triggered a stricter stay-at-home order for Santa Cruz County and the rest of the Bay Area region identified in Gov. Gavin Newsom’s recently issued regional order.
Intensive care unit (ICU) capacity in the Bay Area region, which...
Salesforce Deal With 1440 Multiversity to Create 100 jobs
The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs being created in Scotts Valley, officials said.
In describing their deal to create “Trailblazer Ranch” in partnership with local wellness center...
County to file complaints against PG&E for unpermitted timber harvesting, environmental damage
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on Tuesday unanimously agreed to file a complaint with the California Public Utilities Commission against Pacific Gas and Electric Company for what officials say is unpermitted timber harvesting and other activity in the wake of...
Organizations push importance of shopping local this holiday
The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28.
More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...
One dead after tree hits Boulder Creek home
A 45-year-old man was killed when a tree fell on a home just north of Boulder Creek yesterday around 3:30pm.
Ashley Keehn, of the Santa Cruz County Sheriff's Office, said Robert Brainard III was killed when a tree slammed into a home on the 14100...
CZU Complex fires ‘controlled’
Cal Fire CZU Unit Chief Ian Larkin announced the CZU August Lightning Complex Fire was controlled on Dec. 23, a little over four months since the blaze started.
Although the fire was declared 100% contained on Sept. 22, emergency responders had to put in much...
New Scotts Valley Council members look forward to making their mark
After first-place finisher Donna Lind, the incumbent for Scotts Valley City Council, local voters selected Steve Clark—a retired law enforcer, known for volunteering around...