Strictly Business | Opposite of East
I am perpetually on the lookout for fresh insights and novel viewpoints for local businesses whose products and services command our attention and investment.
I listen for businesses that triumph over trials and offer ways to further brand and develop my business and yours. The...
The Mountain Gardener | For the Love of Roses
January is almost over with nary a raindrop. Our days have been lovely and many of my plants have started growing earlier than usual. Guess I can’t put off pruning my Compassion rose any longer. I see some outstanding new rose varieties available for...
Mayor’s Message | Weathering the Storms: Scotts Valley Looks Ahead to a Bright 2025
As we step into 2025, we must acknowledge the unprecedented events that recently tested our community's resilience. Our long-held scientific belief that tornadoes do not happen in the Santa Cruz Mountains was dispelled. A week later, we saw historic storms destroy a county landmark...
Plain Talk About Food | Small Mercies
“I am thankful for small mercies. Some people expect only the best. I found that I begin at the other extreme…expecting nothing and am always full of thanks for unexpected blessings.” —Tim Man Lee, Wildlife Photographer
Since moving to my small “slice of Heaven” here...
The Mountain Gardener | Love Is in the Air — Plant Reproduction
One of my favorite classes when I attended Cal Poly San Luis Obispo was Plant Taxonomy. On the surface the subject sounds a little dry, but the professor was all about plant reproduction, which is quite exciting and more varied than you think. So...
The Mountain Gardener | Looking for Horticultural Heritage in the Santa Cruz Mountains
I was talking to someone recently who said she lived in Bonny Doon. When I told her I used to live on Robles Drive but lost the house in the CZU fire, she asked, “Did you live in the house with that huge Tasmanian...
Guest Viewpoint | Water — So Taken for Granted, So Misunderstood
“Water, water everywhere, nor any drop to drink.” Samuel Taylor Coleridge penned these words in the “Rime of the Ancient Mariner.” He referred to a fateful ocean voyage in the 1800s, but it could very well reflect our need for clean drinking water today.
To...
The Mountain Gardener | What to Know About Holiday Plants
To kick off this year’s holiday season, I plan to add some color to cheer up my houseplant selection. Sometimes I give friends and neighbors a holiday plant, but I need to keep in mind if they have small children or pets as some...
Mayor’s Message | Fun and Fire Safety This Summer in Scotts Valley
As the weather heats up and summer swings into full gear, Scotts Valley is buzzing with activity. The parks are alive, the music is playing and our local shops are filled with that energy only summer can bring. But with the sunshine comes a...
Plain Talk About Food | Memorial Day and Memories
“Shoot for the moon. Even if you miss you’ll land among the stars.” —Norman Vincent Peale
Whether you are going to be cooking for a graduation party, Father’s Day or readying for a picnic on the beach, you had better be prepared ahead of time.
Doing...
News Briefs | Published Sept. 12, 2025
Fun run, emergency preparedness fair set for Saturday
On Saturday, Sept. 13, the City of Santa Cruz will be hosting Race the Wave, a 3K...