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Strictly Business | The Firefighter Octopus of Good Times

June 26, 2026

Cassidy Insurance celebrates Cady’s 25 years of service

New handmade goods boutique Willow Works opens in Felton

Strictly Business | Behind the Scenes of Saving Animals

New tool aims to simplify regional wildfire preparedness

Scotts Valley, SLV housing markets skyrocket as Bay Area prices climb

May 25, 2021

Realtor Robert Aldana of Keller Williams Realty recalls with clarity the moment the tide changed for Scotts Valley’s real estate market. Earlier this year, Aldana...

Disposable cups fees won’t start until 2022

May 20, 2021

The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the...

Survey predicts Santa Cruz County tourism will return

May 8, 2021

SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit...

City distributing nearly $350K to businesses, childcare

May 5, 2021

When asked about how dire the situation is for local businesses despite the recent relaxing of Covid-19 restrictions imposed by the state, Scotts Valley...

Plans for Scotts Valley Target head to Planning Commission

May 4, 2021

Last October, when Mayor Derek Timm learned the community had been selected by Target Corp. as the site of one of its next locations,...

Felton’s abuzz about incoming brewery

April 30, 2021

There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars?...

Felton Music Hall and Roaring Camp team up for summer concert series

April 2, 2021

With many Santa Cruz County venues trying to crack the code for live music’s Covid-era return, Felton Music Hall has announced it will be...

Cruise Coffee Company, The Hot Pink Box Dessert Co. team up for new bakery

March 10, 2021

Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery...

Scotts Valley Kiwanis help local cafe

February 25, 2021

The Scotts Valley Kiwanis Club on Feb. 12 presented Norma Garcia, the owner of Auntie Mame’s, with a $950 check to replace outdoor canopies...

Casa Nostra comes to Scotts Valley

February 16, 2021

Mario Ibarra and Raffaele Cristallo, co-owners of the beloved Ben Lomond restaurant, Casa Nostra, opened a new location in Scotts Valley this week. After nine...

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Strictly Business | The Firefighter Octopus of Good Times

Cassidy Insurance celebrates Cady’s 25 years of service

New handmade goods boutique Willow Works opens in Felton

Strictly Business | Behind the Scenes of Saving Animals

New tool aims to simplify regional wildfire preparedness

SOCIAL MEDIA

News Briefs | Published July 24, 2026

Highway 9 near Boulder Creek to close overnight Monday for bridge...

Road resurfacing crews spend summer month fixing Scotts Valley routes

Developer skips meeting about Scotts Valley development that won’t need City...

News Briefs | Published July 17, 2026