Business

When asked about how dire the situation is for local businesses despite the recent relaxing of Covid-19 restrictions imposed by the state, Scotts Valley Chamber of Commerce Executive Director Danny Reber did not hold back. About a handful of businesses have already shuttered, and...

Last October, when Mayor Derek Timm learned the community had been selected by Target Corp. as the site of one of its next locations, he was elated. “I called the city manager and said ‘You’re not going to believe this,’” he said, remembering the exchange...

There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.  Although she’s been driving the brand’s marketing for...

With many Santa Cruz County venues trying to crack the code for live music’s Covid-era return, Felton Music Hall has announced it will be trying something radical this summer: pods.  “Sometimes when you’re forced to make changes, great things come about,” said Cory Atkinson, who...

Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery in the Cavallaro Transit Center at 246 Kings Village Road some time in May. The new shop, dubbed Cruise Coffee Company...

The Scotts Valley Kiwanis Club on Feb. 12 presented Norma Garcia, the owner of Auntie Mame’s, with a $950 check to replace outdoor canopies destroyed by a windstorm. According to Kiwanis President Ray Gorski a member reached out to Garcia after the Jan. 18 storm....

Mario Ibarra and Raffaele Cristallo, co-owners of the beloved Ben Lomond restaurant, Casa Nostra, opened a new location in Scotts Valley this week. After nine delicious years off Highway 9 and months of hard work converting their new location, their dishes will be available for...

What do you get when you combine a community builder, entrepreneur and innovative problem solver? Greg Wimp. In 2020, Greg, owner of four local Togo’s businesses in Santa Cruz County, donated thousands of sandwiches throughout our county to fire evacuees, first responders, frontline workers, salon...

On Feb. 13, the Scotts Valley Economic Recovery Task Force will host its next event, #ScottsValleyLove from 10am to 6pm. Much like the organization’s holiday open house, residents will pick up goodie bags and visit many businesses throughout town, earning treats and trinkets at each...

UC Santa Cruz librarian and local author Wei Wei published her second book, Journey to Heal, this Jan. The work features 24 nature photos accompanied by poetry reflecting on her healing process after the loss of her father. “It was very hard for me when...