Business

If there was any question as to whether residents of the San Lorenzo Valley were ready to relax a bit after two years of a deadly pandemic, one need only look to the crowd outside of Felton’s newest eatery, Humble Sea Tavern. Since opening its...

The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs being created in Scotts Valley, officials said. In describing their deal to create “Trailblazer Ranch” in partnership with local wellness center...

Thomas Cussins, president of Ineffable Music, wants to thank the community of San Lorenzo Valley for keeping Felton Music Hall’s doors open. As other entertainment venues have struggled—and faltered—during the crush of the pandemic, Felton Music Hall has stood strong.  Cussins, who is the managing...

Though a Jan. 12 webinar about federal Covid-relief funding for local businesses was short and to the point, Scotts Valley City Councilman Randy Johnson still found time to look back on the early days of the pandemic. “Does anyone remember spraying the mail that came...

When former mayor Derek Timm announced that Scotts Valley would be giving out cash to needy local businesses during his State of the City address at the beginning of October, it was welcome news for business owners who have faced seemingly endless trials during...

Joining the gift boutique and taproom slated for the Hangar development—and the ice cream parlor that just opened—in Scotts Valley is a new fitness studio from Santa Cruz resident Peter Malek. The 40-year-old engineer and workout enthusiast says he’s thrilled to be able to bring...

Santa Cruz County is replete with points of interest and historical locations. From the Mystery Spot to Wilder Ranch to Felton Covered Bridge, the area is rich in cultural experiences that blend the past with the present, like the Brookdale Lodge. Built in 1890, with...

These days, everything is “smart.” Smartphones. Smartwatches. How about a smart laundromat? Behold The Mat in Boulder Creek, formerly the Village Wash. Run by third-generation laundromat owner Brandon Parker and his fiancé Erin Hexem, it’s the first smart laundromat in Boulder Creek, and one of...

A California energy regulator has become so vexed with troubled power provider PG&E following months of planned and unplanned outages it’s started to crackdown. In a Nov. 1 letter to Santa Cruz County Board of Supervisors Chair Bruce McPherson, California Public Utilities Commission (CPUC) President...

Massage therapy dates back as far as 3000 BCE in India, where this ancient sacred healing system migrated to China, Southeast Asia and Egypt. Then, Japan did its twist, known as Shiatsu; the Greeks and Romans added herbs and oils. Hippocrates, the Father of...