Business

The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022. County officials crafted the ordinance to reduce the amount of disposable cups that...

SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

When asked about how dire the situation is for local businesses despite the recent relaxing of Covid-19 restrictions imposed by the state, Scotts Valley Chamber of Commerce Executive Director Danny Reber did not hold back. About a handful of businesses have already shuttered, and...

Last October, when Mayor Derek Timm learned the community had been selected by Target Corp. as the site of one of its next locations, he was elated. “I called the city manager and said ‘You’re not going to believe this,’” he said, remembering the exchange...

There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.  Although she’s been driving the brand’s marketing for...

With many Santa Cruz County venues trying to crack the code for live music’s Covid-era return, Felton Music Hall has announced it will be trying something radical this summer: pods.  “Sometimes when you’re forced to make changes, great things come about,” said Cory Atkinson, who...

Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery in the Cavallaro Transit Center at 246 Kings Village Road some time in May. The new shop, dubbed Cruise Coffee Company...

The Scotts Valley Kiwanis Club on Feb. 12 presented Norma Garcia, the owner of Auntie Mame’s, with a $950 check to replace outdoor canopies destroyed by a windstorm. According to Kiwanis President Ray Gorski a member reached out to Garcia after the Jan. 18 storm....

Mario Ibarra and Raffaele Cristallo, co-owners of the beloved Ben Lomond restaurant, Casa Nostra, opened a new location in Scotts Valley this week. After nine delicious years off Highway 9 and months of hard work converting their new location, their dishes will be available for...

What do you get when you combine a community builder, entrepreneur and innovative problem solver? Greg Wimp. In 2020, Greg, owner of four local Togo’s businesses in Santa Cruz County, donated thousands of sandwiches throughout our county to fire evacuees, first responders, frontline workers, salon...