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Scotts Valley
October 28, 2025

County’s Cannabis Tax Revenues See Major Drop

Santa Cruz County is seeing a decline in its cannabis industry, with tax revenues falling far short of projections for the 2021-22 fiscal year. County...

Specialists Urge Residents To Be Proactive with End-of-Life Plan

Sometimes you just have to begin with the end in mind. That’s the message from local professionals who are helping residents prepare their affairs for...

Supply Chain Issues Give Local Businesses Headaches

Ron Clements, Jr. first came to understand the significance of the current supply chain issues at the onset of the coronavirus pandemic. The owner...

Humble Sea Tavern Opens in Felton

If there was any question as to whether residents of the San Lorenzo Valley were ready to relax a bit after two years of...

Salesforce Deal With 1440 Multiversity to Create 100 jobs

The latest business move by Salesforce, the San Francisco software company that nets around $4 billion a year, will result in 100 new jobs...

Felton Music Hall Continues Pandemic Rebound

Thomas Cussins, president of Ineffable Music, wants to thank the community of San Lorenzo Valley for keeping Felton Music Hall’s doors open. As other...

Leaders Encourage Businesses to Apply for Covid-Relief Cash

Though a Jan. 12 webinar about federal Covid-relief funding for local businesses was short and to the point, Scotts Valley City Councilman Randy Johnson...

Business Owners to Get Info on Scotts Valley’s Grant Program

When former mayor Derek Timm announced that Scotts Valley would be giving out cash to needy local businesses during his State of the City...

Fitness Studio Announced for Scotts Valley Hangar Location

Joining the gift boutique and taproom slated for the Hangar development—and the ice cream parlor that just opened—in Scotts Valley is a new fitness...

Brookdale Lodge Deemed Historical Location

Santa Cruz County is replete with points of interest and historical locations. From the Mystery Spot to Wilder Ranch to Felton Covered Bridge, the...

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lifting a van from the ocean

Santa Cruz Wharf incident: 1 person dead, dog sent for emergency...

An adult victim was pulled from a van that broke through guardrails along the Santa Cruz Wharf and plunged into 30-foot-deep ocean water Sunday...