Business

I wasn't going to be left behind. When social media platforms became popular and essential in the early 2000s, I hesitated. I had attended the Women in Technology International conference over a decade ago but still couldn’t grasp what they meant by “this Al...

UC Santa Cruz librarian and local author Wei Wei published her second book, Journey to Heal, this Jan. The work features 24 nature photos accompanied by poetry reflecting on her healing process after the loss of her father. “It was very hard for me when...

Realtor Robert Aldana of Keller Williams Realty recalls with clarity the moment the tide changed for Scotts Valley’s real estate market.  Earlier this year, Aldana finalized the sale of a home near Skypark for about $1.4 million—signaling a major shift in the industry for the...

In December, as Scotts Valley approved 52 new housing units—including eight that will be affordably priced—at the new Oak Creek Park “gateway,” Council members learned these won’t count toward the 1,220 homes they have to plan for over the next eight years. Elected officials say...

Though a Jan. 12 webinar about federal Covid-relief funding for local businesses was short and to the point, Scotts Valley City Councilman Randy Johnson still found time to look back on the early days of the pandemic. “Does anyone remember spraying the mail that came...

Scotts Valley is a glimpse of Americana right here in Santa Cruz County. From hotels and restaurants to Fourth of July parades and banners of high school graduates adorning Scotts Valley Drive, the city seems to bend and flex with the times. Visitors can...

Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery in the Cavallaro Transit Center at 246 Kings Village Road some time in May. The new shop, dubbed Cruise Coffee Company...

The season of spring is a time of renewal. From blooming bulbs to animals awaking from hibernation, the onset of warmer weather and longer days is a welcome change from the dark depths of winter. In Boulder Creek, the local business association has a new...

First-of-its-kind Saison Cellar & Wine Bar will launch to the public with a grand opening on Thursday, Oct. 26. Local winemaker and Saison Hospitality Co-Founder and Beverage Director Mark Bright invites the Santa Cruz County community to celebrate his new Scotts Valley wine bar and...

Last October, when Mayor Derek Timm learned the community had been selected by Target Corp. as the site of one of its next locations, he was elated. “I called the city manager and said ‘You’re not going to believe this,’” he said, remembering the exchange...