Business

Google and the Small Business Development Center (SBDC) of Santa Cruz hosted an in-person training to help small businesses in Santa Cruz County and the surrounding region learn new skills to grow their businesses online. Congressman Jimmy Panetta attended the July 19 event and spoke...

The Scotts Valley Chamber of Commerce last week took its supporters and benefactors on a Passport Around the World ride at its annual Community Awards Gala. The playful theme of international travel was woven throughout the event, held at Bret Harte Hall at Roaring Camp...

Thomas Cussins, president of Ineffable Music, wants to thank the community of San Lorenzo Valley for keeping Felton Music Hall’s doors open. As other entertainment venues have struggled—and faltered—during the crush of the pandemic, Felton Music Hall has stood strong.  Cussins, who is the managing...

In today’s news and on social media, you've probably heard the phrase, “The Genie is out of the Bottle,” referring to Artificial Intelligence (AI) as a “new” technology. But let’s take a step back in time. AI research dates back to the 1950s and...

From birthday parties to weddings to Jazzercise and Zumba, the Felton Community Hall has been a local place to host events and make memories. After 100 years as a neighborhood hub, members of its board of directors are looking for the community to help keep...

Scotts Valley is a glimpse of Americana right here in Santa Cruz County. From hotels and restaurants to Fourth of July parades and banners of high school graduates adorning Scotts Valley Drive, the city seems to bend and flex with the times. Visitors can...

As the fog began to envelop the coastal areas of Santa Cruz County Tuesday evening, the sun beamed, uninterrupted, on a building up the hill that, from a distance, looked like there could be aircraft stationed inside. A remote-controlled copter buzzed about the open field...

If you’re looking for a new way to pass the time that focuses on food, beer and community, followed by a gritty workout, check out the newly-opened Faultline Brewing Company at The Hangar in Scotts Valley.  The grand opening of Faultline and next-door neighbor MADabolic...

Last month, I wrote about the fast fashion industry. Unfortunately, typos happen, but one typo can change the context of an entire story and its meaning. So, let’s correct this right now.  Fast Fashion is about “inexpensive” clothing produced rapidly by mass-market retailers, not “expensive.”...

The San Jose Sharks have Sharkie, the 49ers have Sourdough Sam, the Giants have Lou Seal, and until recently, Boulder Creek’s unofficial mascot was Albert the Peacock. For decades, Albert lived his life as a persnickety bachelor-life peafowl in the streets and treetops of the...