Business

A quiet revolution is underway in Santa Cruz Mountains’ lush valleys amidst the towering redwoods and winding creeks. It’s a tale of resilience, community and the enduring power of connections—the resurgence of networking in the San Lorenzo Valley (SLV). As we gathered together after the...

What appeared to be a smooth path through the picturesque Scotts Valley hills for Visit Santa Cruz County turned out to be a rocky road.  A proposed seven-year extension of the Tourism Marketing District (TMD) hit a pothole when Scotts Valley City Councilman Randy Johnson...

Last month, I wrote about the fast fashion industry. Unfortunately, typos happen, but one typo can change the context of an entire story and its meaning. So, let’s correct this right now.  Fast Fashion is about “inexpensive” clothing produced rapidly by mass-market retailers, not “expensive.”...

Mo L’Esperance got her start into food service at a pizza place in Southern California. “I got hired as a cashier,” she recalled. “Within two weeks I was in the back cooking, because it was more fun.” And after stints “back-of-house” in San Francisco, along the...

Mari and Ed Rossi are well known throughout Scotts Valley and beyond for their generosity, whether providing free meals to disadvantaged students, dropping Christmas gifts off at the Rebele Family Center or offering scholarships for the Boys and Girls Club. Recently, the couple has...

The FBI on June 22 visited the Aptos home of a man with ties to New York attorney Rudy Giuliani for a “court-authorized law enforcement activity,” the FBI confirmed Monday. An FBI spokesperson declined to comment further on the investigation into Scotts Valley businessman George...

Santa Cruz County is replete with points of interest and historical locations. From the Mystery Spot to Wilder Ranch to Felton Covered Bridge, the area is rich in cultural experiences that blend the past with the present, like the Brookdale Lodge. Built in 1890, with...

SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

Vacations are meant to be filled with adventure, curiosity and pure enjoyment. We all have ideas of how to spend our holiday time, but there’s something special about strolling along the main streets of downtown areas anywhere in the world. It’s a chance to...

The TEDx Santa Cruz event on April 13 showcased remarkable stories under the theme, “Rising Together.” Among the speakers, Stephen Will Weir stood out with his profound insights into the detrimental effects of fast fashion on our planet. His speech enlightened and inspired action,...