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Scotts Valley
December 21, 2025

SV Officials Say Target Opening Represents Big Milestone

To prepare for an upcoming trip to the Middle East, Scotts Valley resident Lori Strusis, 71, needed to stock up on a few accessories. Luckily...

New Scotts Valley Theater Plans Inaugural Open House Saturday

Scotts Valley has been moving on up in the retail and restaurant arena. With the opening of the shops at The Hangar, and the...

Work on Mural Starts as Target Opening Date Approaches

Three months ago, Reddit user BTSavage commented on the r/santacruz section of the popular link and discussion website: “Scotts Valley can't decide if it's...

Boulder Creek-Based Waste Hauler Kicked Out of County

A Boulder Creek trash and recycling collector that hadn’t been paying the money it owed the County of Santa Cruz—or keeping up with regulations—has...

Cannabis Grow Proposal Heads Back to Planning Commission

In a business matter that’s highlighted a tussle between Planning Commissioners and County of Santa Cruz staff, the Commission has been handed a second...

The Making of Superheroes in Business

When you think of superheroes’ characteristics, what comes to mind? You might think they have superpowers and they fight against oppression and wrongdoing. But in...

Council Defers Half a Million in Fees for New Hotel, Approves Budget

Santa Cruz County accommodation providers are anticipating a banner year. Yet with building costs soaring, in order to get shovels in the ground, the...

Mountain music in the key of life

When Sydney Gorham was five years old, she started her first business, “Sydney’s Outdoor Chore Service.” The tiny entrepreneur waddled throughout her San Jose...

SLVUSD to use $25-million bond for school upgrades

Over the past year, the financial world has been playing the big guessing game of what will happen to interest rates as authorities seek...

Housing woes hit home for San Lorenzo Valley seniors

The end of the month seemed to approach faster than usual for Shirli McLaughlin. The 76-year-old Felton resident, a longtime Ben Lomond shopkeeper, was...

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Ace Hardware

Felton’s new Ace Hardware to bring jobs and support for residents

When the Rite Aid in Felton went dark in August of this year, it left more than an empty building behind. For many residents,...