Business

The Santa Cruz County Animal Shelter Benefit Shop, a funky little re-sale store at the corner of Felt Street and 17th Avenue in Santa Cruz since 2018, will be closing its doors on Saturday, March 1, due to the end of its lease. If adequate...

When you think of superheroes’ characteristics, what comes to mind? You might think they have superpowers and they fight against oppression and wrongdoing. But in business today, just being fair is nothing compared to having the ability to lead and engage others to become their...

The evening sun shone golden on a jovial outdoor gathering at Kings Village Shopping Center on June 24, as the Scotts Valley Chamber of Commerce declared the city open for business. The symbolic gesture, representing progress made by the U.S. government in rolling vaccines out...

As Deborah Parcel flipped through scrapbooks of Press Banner clippings—from before the Valley Press and Scotts Valley Banner joined forces—she beamed with joy. And that gratitude emanated from her cheery face as she took to the microphone March 21 to thank that evening crowd for...

Residents of Boulder Creek have been through hell and high water over the past several years, but the San Lorenzo Valley Water District (SLVWD) is adding to the dismay of neighborhoods and small businesses in town with a decisive lack of communication about their...

For the past few years, more often than not, you could find Alan Strong perched on a folding chair on break from his janitorial duties at La Placa Family Bakery, sitting under the redwoods, gazing out at the one-story restaurant with the fountain on...

While June 15 marked the day California was to return to “business as usual,” according to California Gov. Gavin Newsom, local residents were all over the map as far as how they said they’d react to “opening up.” On Tuesday, California ditched its system of...

For 104 years, the Beck family has been outfitting folks with footwear made to last. In 1919, Ole P. Beck launched the family business in downtown Salinas, and since then, the eponymous shoe store has been synonymous with quality brands and accessories. Boulder Creek is...

The San Jose Sharks have Sharkie, the 49ers have Sourdough Sam, the Giants have Lou Seal, and until recently, Boulder Creek’s unofficial mascot was Albert the Peacock. For decades, Albert lived his life as a persnickety bachelor-life peafowl in the streets and treetops of the...

Scotts Valley is a glimpse of Americana right here in Santa Cruz County. From hotels and restaurants to Fourth of July parades and banners of high school graduates adorning Scotts Valley Drive, the city seems to bend and flex with the times. Visitors can...