Organizations push importance of shopping local this holiday
The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28.
More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...
Local author publishes second book, Journey to Heal
UC Santa Cruz librarian and local author Wei Wei published her second book, Journey to Heal, this Jan. The work features 24 nature photos accompanied by poetry reflecting on her healing process after the loss of her father.
“It was very hard for me when...
Strictly Business | AI in Small-Town America: A 3-Part Series
In today’s fast-paced world, the term AI is buzzing everywhere. Curiosity about AI and its various tools has led me to explore how AI, ChatGPT and other AI technologies might benefit our Valley’s business owners and industries (myself included).
I would like to share some...
Work on Mural Starts as Target Opening Date Approaches
Three months ago, Reddit user BTSavage commented on the r/santacruz section of the popular link and discussion website: “Scotts Valley can't decide if it's going to be (a) unique town or a rubber stamp town. It's definitely leaning towards Anytown USA.” In the proceeding...
The Penny Ice Creamery joins The Hangar project in Scotts Valley
Local ice cream chain The Penny Ice Creamery has announced it will be joining mixed-use development The Hangar at Skypark in Scotts Valley. They hope to win over the taste buds of local residents through the 262 Mount Hermon Rd. site, as they have...
Strictly Business | The Diversity and Depth of Women’s Voices
The Women’s Evolution Retreat was an enriching experience, one that not only inspired me, but also broadened my perspective on women’s inner power and transformative potential.
This year’s lineup was a vibrant mix of leaders in personal growth, wellness, creativity and professional development—each leaving an...
Strictly Business | A Tapestry of Art, Wine & Cheer
Uniting a community in colorful celebration is no small task.
It takes a community of hard workers, creative spirits and fun-seeking individuals to weave the tapestry of the upcoming Art, Wine & Beer Festival in Scotts Valley. For years, this event has brought families, dog...
The Mat Brings Fresh Tech to Boulder Creek
These days, everything is “smart.” Smartphones. Smartwatches. How about a smart laundromat?
Behold The Mat in Boulder Creek, formerly the Village Wash. Run by third-generation laundromat owner Brandon Parker and his fiancé Erin Hexem, it’s the first smart laundromat in Boulder Creek, and one of...
Beck’s Shoes opens Boulder Creek location to much fanfare
For 104 years, the Beck family has been outfitting folks with footwear made to last. In 1919, Ole P. Beck launched the family business in downtown Salinas, and since then, the eponymous shoe store has been synonymous with quality brands and accessories.
Boulder Creek is...
KBCZ celebrates expansion
It was out with the old and in with the new, as Boulder Creek’s little radio station that could, KBCZ, transitioned from its longtime frequency of 90.1 FM to its new, expanded home at 89.3 FM on May 27.
Sparkling cider was poured and fans...
New Scotts Valley Council members look forward to making their mark
After first-place finisher Donna Lind, the incumbent for Scotts Valley City Council, local voters selected Steve Clark—a retired law enforcer, known for volunteering around...
