Santa Cruz Bread Boy, Humble Sea collab takes valley by storm
The hottest new haunt in the San Lorenzo Valley at the moment is not exactly new. The way the deer gazes out over the space illuminated by bulbs covered by hipster light fixtures, as customers wearing coats and toques sip milky-orange craft beers is...
Felton Music Hall and Roaring Camp team up for summer concert series
With many Santa Cruz County venues trying to crack the code for live music’s Covid-era return, Felton Music Hall has announced it will be trying something radical this summer: pods.
“Sometimes when you’re forced to make changes, great things come about,” said Cory Atkinson, who...
Nominations open for Best Of Scotts Valley 2025
Here’s a ballot everyone can agree about—Best Of Scotts Valley 2025.
This year we are moving to two phases of voting. Starting July 16, we’ll accept your nominations in all our categories. Then, starting Monday, Sept. 8, you’ll select the winners from among the top...
Ben Lomond Business Revels in History
According to a historical inventory application, the Hessey House, aka the “pink house” at the southern entrance to Ben Lomond, is the oldest business/residence in the village.
The story of the building, built by Thomas Hessey after he moved to town in the 1890s, tells...
An entrepreneur with a giving spirit
What do you get when you combine a community builder, entrepreneur and innovative problem solver? Greg Wimp.
In 2020, Greg, owner of four local Togo’s businesses in Santa Cruz County, donated thousands of sandwiches throughout our county to fire evacuees, first responders, frontline workers, salon...
Salesforce Cancels Contract with Retreat Center
As Silicon Valley’s post-pandemic pullback continues, the 100 promised jobs at Scotts Valley’s 1440 Multiversity are the latest to have hit the chopping block, as Salesforce axed its contract with the retreat center.
Employees have been scrambling to find new employment and nonprofit service providers...
Housing woes hit home for San Lorenzo Valley seniors
The end of the month seemed to approach faster than usual for Shirli McLaughlin. The 76-year-old Felton resident, a longtime Ben Lomond shopkeeper, was told her current rental was being sold.
“It’s an important word, ‘home’—don’t you think?” she asked rhetorically, May 27. “That, and...
Strictly Business | Firespark: A Path to Regenerative Health
In the movie “Avatar,” a powerful phrase echoes—“I see you.” It’s more than a greeting; it’s a recognition of the soul. And as the saying goes, “The eyes are the window to the soul.” But what if they are also windows to our health?
That’s...
Beck’s Shoes opens Boulder Creek location to much fanfare
For 104 years, the Beck family has been outfitting folks with footwear made to last. In 1919, Ole P. Beck launched the family business in downtown Salinas, and since then, the eponymous shoe store has been synonymous with quality brands and accessories.
Boulder Creek is...
Faultline Brewing joins Scotts Valley Hangar development
With Covid-19 travel restrictions easing, borders opening and the relaxation of mask mandates at popular destinations, people are once again turning their attention to what used to be a familiar gateway for many Americans—the airport.
For those who remain wary of venturing out into the...
News Briefs | Published Sept. 12, 2025
Fun run, emergency preparedness fair set for Saturday
On Saturday, Sept. 13, the City of Santa Cruz will be hosting Race the Wave, a 3K...