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Scotts Valley
May 9, 2025

Florist to offer delivery service for San Lorenzo Valley customers

When Bakersfield resident Maria Rios started laying the groundwork for a Santa Cruz County expansion of her flower company, she booked a room at Masood’s Lodge in Boulder Creek so she could teach Watsonville-based Jorge Cervantes and his mom the tricks of the trade. At...

Specialists Urge Residents To Be Proactive with End-of-Life Plan

end-of-life planning
Sometimes you just have to begin with the end in mind. That’s the message from local professionals who are helping residents prepare their affairs for life’s end. While this may not be the easiest subject to discuss around the family dinner table, making sure legal and...

Felton Springing Into Season With Sidewalk Sale This Saturday

Downtown Felton
The Downtown Felton Association is welcoming people from around the region to the 2nd Annual Downtown Felton Spring Sidewalk Sale & Open House Saturday. Christy Shults, the director of the organization, said the event, which runs from noon to 6pm, is a continuation of programming...

Making Affordable Housing a Reality in Scotts Valley

In December, as Scotts Valley approved 52 new housing units—including eight that will be affordably priced—at the new Oak Creek Park “gateway,” Council members learned these won’t count toward the 1,220 homes they have to plan for over the next eight years. Elected officials say...

Ben Lomond businesses rejoice as Highway 9 reopens

The March 31 reopening of Highway 9 south of Ben Lomond, after months where crews fought to clear a landslide and repair the San Lorenzo Valley lifeline, has brought plenty of joy to the spirits of Ben Lomond business owners. Raffaele Cristallo, the proprietor of...

City Gives $250K In Pandemic Aid To Local Small Businesses

city council scotts valley
Scotts Valley Administrative Services Director Casey Estorga described the awarding of a quarter-million-dollars in pandemic aid to several local businesses as “the ending point of a very long journey.” In introducing the item during the April 20 Scotts Valley City Council meeting, he took a...

Sutter officials cite need for more family docs in Q&A with community

Urgent Care Meeting
Maybe the “sense of abandonment” felt by locals due to Sutter Health’s move to nix its Scotts Valley urgent care site wouldn’t be so profound had officials included the community in its decision-making? It was one of many questions and pointed suggestions shared during a...

County’s Cannabis Tax Revenues See Major Drop

cannabis
Santa Cruz County is seeing a decline in its cannabis industry, with tax revenues falling far short of projections for the 2021-22 fiscal year. County officials say that current revenues of $1.68 million are lagging behind projections by more than $1 million, and by $1.6...

Scotts Valley delays tourism district deal

scotts valley visit santa cruz county
What appeared to be a smooth path through the picturesque Scotts Valley hills for Visit Santa Cruz County turned out to be a rocky road.  A proposed seven-year extension of the Tourism Marketing District (TMD) hit a pothole when Scotts Valley City Councilman Randy Johnson...

KBCZ celebrates expansion

KBCZ Radio
It was out with the old and in with the new, as Boulder Creek’s little radio station that could, KBCZ, transitioned from its longtime frequency of 90.1 FM to its new, expanded home at 89.3 FM on May 27.  Sparkling cider was poured and fans...

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Local tourism reaches more than $1.4B in Santa Cruz County region

As National Travel and Tourism Week reaches its midpoint in the United States, Visit Santa Cruz County (VSCC) announced that the local tourism industry...