Business

When Bakersfield resident Maria Rios started laying the groundwork for a Santa Cruz County expansion of her flower company, she booked a room at Masood’s Lodge in Boulder Creek so she could teach Watsonville-based Jorge Cervantes and his mom the tricks of the trade. At...

Sometimes you just have to begin with the end in mind. That’s the message from local professionals who are helping residents prepare their affairs for life’s end. While this may not be the easiest subject to discuss around the family dinner table, making sure legal and...

In December, as Scotts Valley approved 52 new housing units—including eight that will be affordably priced—at the new Oak Creek Park “gateway,” Council members learned these won’t count toward the 1,220 homes they have to plan for over the next eight years. Elected officials say...

The March 31 reopening of Highway 9 south of Ben Lomond, after months where crews fought to clear a landslide and repair the San Lorenzo Valley lifeline, has brought plenty of joy to the spirits of Ben Lomond business owners. Raffaele Cristallo, the proprietor of...

The Downtown Felton Association is welcoming people from around the region to the 2nd Annual Downtown Felton Spring Sidewalk Sale & Open House Saturday. Christy Shults, the director of the organization, said the event, which runs from noon to 6pm, is a continuation of programming...

Santa Cruz County is seeing a decline in its cannabis industry, with tax revenues falling far short of projections for the 2021-22 fiscal year. County officials say that current revenues of $1.68 million are lagging behind projections by more than $1 million, and by $1.6...

Maybe the “sense of abandonment” felt by locals due to Sutter Health’s move to nix its Scotts Valley urgent care site wouldn’t be so profound had officials included the community in its decision-making? It was one of many questions and pointed suggestions shared during a...

Boulder Creek resident Lee Ross wanted a knife since he was 7 years old. His parents got him one after he turned 8. “I still have the stitch marks to show for it,” he says, wistfully, ruminating on the value of a good blade, following...

Scotts Valley Administrative Services Director Casey Estorga described the awarding of a quarter-million-dollars in pandemic aid to several local businesses as “the ending point of a very long journey.” In introducing the item during the April 20 Scotts Valley City Council meeting, he took a...

While June 15 marked the day California was to return to “business as usual,” according to California Gov. Gavin Newsom, local residents were all over the map as far as how they said they’d react to “opening up.” On Tuesday, California ditched its system of...