Business

The Downtown Felton Association is welcoming people from around the region to the 2nd Annual Downtown Felton Spring Sidewalk Sale & Open House Saturday. Christy Shults, the director of the organization, said the event, which runs from noon to 6pm, is a continuation of programming...

Scotts Valley Administrative Services Director Casey Estorga described the awarding of a quarter-million-dollars in pandemic aid to several local businesses as “the ending point of a very long journey.” In introducing the item during the April 20 Scotts Valley City Council meeting, he took a...

What appeared to be a smooth path through the picturesque Scotts Valley hills for Visit Santa Cruz County turned out to be a rocky road.  A proposed seven-year extension of the Tourism Marketing District (TMD) hit a pothole when Scotts Valley City Councilman Randy Johnson...

Maybe the “sense of abandonment” felt by locals due to Sutter Health’s move to nix its Scotts Valley urgent care site wouldn’t be so profound had officials included the community in its decision-making? It was one of many questions and pointed suggestions shared during a...

In December, as Scotts Valley approved 52 new housing units—including eight that will be affordably priced—at the new Oak Creek Park “gateway,” Council members learned these won’t count toward the 1,220 homes they have to plan for over the next eight years. Elected officials say...

Santa Cruz County is seeing a decline in its cannabis industry, with tax revenues falling far short of projections for the 2021-22 fiscal year. County officials say that current revenues of $1.68 million are lagging behind projections by more than $1 million, and by $1.6...

It was out with the old and in with the new, as Boulder Creek’s little radio station that could, KBCZ, transitioned from its longtime frequency of 90.1 FM to its new, expanded home at 89.3 FM on May 27.  Sparkling cider was poured and fans...

While June 15 marked the day California was to return to “business as usual,” according to California Gov. Gavin Newsom, local residents were all over the map as far as how they said they’d react to “opening up.” On Tuesday, California ditched its system of...

When Bakersfield resident Maria Rios started laying the groundwork for a Santa Cruz County expansion of her flower company, she booked a room at Masood’s Lodge in Boulder Creek so she could teach Watsonville-based Jorge Cervantes and his mom the tricks of the trade. At...

Thomas Cussins, president of Ineffable Music, wants to thank the community of San Lorenzo Valley for keeping Felton Music Hall’s doors open. As other entertainment venues have struggled—and faltered—during the crush of the pandemic, Felton Music Hall has stood strong.  Cussins, who is the managing...