Business

To prepare for an upcoming trip to the Middle East, Scotts Valley resident Lori Strusis, 71, needed to stock up on a few accessories. Luckily for her, Minneapolis-based Target Corporation had just opened its latest store in town at the Scotts Valley Square Shopping Center...

From birthday parties to weddings to Jazzercise and Zumba, the Felton Community Hall has been a local place to host events and make memories. After 100 years as a neighborhood hub, members of its board of directors are looking for the community to help keep...

When Bakersfield resident Maria Rios started laying the groundwork for a Santa Cruz County expansion of her flower company, she booked a room at Masood’s Lodge in Boulder Creek so she could teach Watsonville-based Jorge Cervantes and his mom the tricks of the trade. At...

As a beacon of innovation and enlightenment, TEDx Santa Cruz shines brightly on our community’s horizon, inviting us to explore the depths of human creativity and ingenuity countywide. This year’s theme, “Rising Together,” features 22 talented and insightful individuals sharing their perspectives. TEDx Santa Cruz Firstly,...

Each year, Ben Lomond’s Little People’s Repertory Theater (LPRT) for children 8-14 hosts its annual summer theater program, culminating in a public performance that’s part campy, part sci-fi, part Marvel-ous and 100% original. In 2020, LPRT Executive Director Jannine Chadwick held her breath as she...

Ron Clements, Jr. first came to understand the significance of the current supply chain issues at the onset of the coronavirus pandemic. The owner of Scotts Valley Market had heard people were fighting for toilet paper at Costco, so he figured he better get...

When former mayor Derek Timm announced that Scotts Valley would be giving out cash to needy local businesses during his State of the City address at the beginning of October, it was welcome news for business owners who have faced seemingly endless trials during...

The March 31 reopening of Highway 9 south of Ben Lomond, after months where crews fought to clear a landslide and repair the San Lorenzo Valley lifeline, has brought plenty of joy to the spirits of Ben Lomond business owners. Raffaele Cristallo, the proprietor of...

In December, as Scotts Valley approved 52 new housing units—including eight that will be affordably priced—at the new Oak Creek Park “gateway,” Council members learned these won’t count toward the 1,220 homes they have to plan for over the next eight years. Elected officials say...

Scotts Valley is signed up to a new future of dance, with a ballroom franchise set to open a location within weeks. From salsa to cumbia, swing, Viennese waltz and tango, the owners of the new Arthur Murray location are thrilled to teach local residents...