Business

In today’s fast-paced business world, it’s easy to get caught up in the daily pressure of life, with endless to-do lists, social media notifications and the constant pressure to excel. However, many business professionals overlook the incredible power of taking a vacation. It may seem...

On Feb. 13, the Scotts Valley Economic Recovery Task Force will host its next event, #ScottsValleyLove from 10am to 6pm. Much like the organization’s holiday open house, residents will pick up goodie bags and visit many businesses throughout town, earning treats and trinkets at each...

Santa Cruz County Workforce Development Board has released its 2026 State of the Workforce report, providing an overview of local employment trends, wage data and economic challenges affecting the region. The report examines three years of economic patterns and comes amid changes driven by advances...

Sometimes you just have to begin with the end in mind. That’s the message from local professionals who are helping residents prepare their affairs for life’s end. While this may not be the easiest subject to discuss around the family dinner table, making sure legal and...

The Scotts Valley Kiwanis Club on Feb. 12 presented Norma Garcia, the owner of Auntie Mame’s, with a $950 check to replace outdoor canopies destroyed by a windstorm. According to Kiwanis President Ray Gorski a member reached out to Garcia after the Jan. 18 storm....

LaLi Kates, founder of both Food Trucks A Go Go and Aunt LaLi’s Treats, a leader in the food truck industry, has announced the successful sale of the businesses to Josh Swart. The acquisition marks a significant milestone for all involved parties and presents exciting...

Perhaps you missed one of the articles this year that highlighted the collective power of women shaping the local business ecosystem. As this year winds down and we gather in gratitude, I wanted to reflect on these women-led businesses not only for the services they...

Cassidy Insurance Agency is celebrating the 25th work anniversary of Kami Cady, director of personal lines. Cady’s dedication, leadership and commitment to customer service have made a positive impact on the agency and the Santa Cruz County community. Cady joined Cassidy Insurance Agency in 2001 and...

The roots of women’s retreats may be less documented, but their surge in popularity in recent decades reflects the growing emphasis on self-care, wellness and women's empowerment. Today, retreats are recognized as powerful tools for helping women disconnect from daily pressures, realign with their...

Residents of Boulder Creek have been through hell and high water over the past several years, but the San Lorenzo Valley Water District (SLVWD) is adding to the dismay of neighborhoods and small businesses in town with a decisive lack of communication about their...