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Strictly Business | When Sound Becomes Medicine: A Journey Into Sound & Soul

October 31, 2025

Starbucks workers rally for unionization in Scotts Valley

Scotts Valley gets first look at environmental impact of Town Center project

Santa Cruz Restaurant Week returns for 17th year

Strictly Business | The Ripple Effect of Women’s Leadership Summits

Beck’s Shoes opens Boulder Creek location to much fanfare

February 17, 2023

For 104 years, the Beck family has been outfitting folks with footwear made to last. In 1919, Ole P. Beck launched the family business...

Hwy 9 closure squeezes Ben Lomond businesses

January 27, 2023

The fallen branches have been neatly arranged along a rock border next to the La Placa Family Bakery parking lot as the sun streams...

Making Affordable Housing a Reality in Scotts Valley

January 6, 2023

In December, as Scotts Valley approved 52 new housing units—including eight that will be affordably priced—at the new Oak Creek Park “gateway,” Council members...

As Energy Bills Soar, Companies Suggest Ways to Save

December 22, 2022

Just as Bay Area gasoline prices have finally dipped below the $4 a gallon line at select stations, after rising above $7 a gallon...

Ambient Photonics Picks Scotts Valley For First Facility

November 10, 2022

A startup aiming to conquer the world with new technology that delivers a steady stream of solar power—even in even low light situations—has selected...

Scotts Valley Welcomes New Businesses at The Hangar

October 27, 2022

If you’re looking for a new way to pass the time that focuses on food, beer and community, followed by a gritty workout, check...

Faultline Taproom Overcame Covid-Era Obstacles to Open In Scotts Valley

October 12, 2022

As the fog began to envelop the coastal areas of Santa Cruz County Tuesday evening, the sun beamed, uninterrupted, on a building up the...

SV Officials Say Target Opening Represents Big Milestone

September 30, 2022

To prepare for an upcoming trip to the Middle East, Scotts Valley resident Lori Strusis, 71, needed to stock up on a few accessories. Luckily...

New Scotts Valley Theater Plans Inaugural Open House Saturday

September 30, 2022

Scotts Valley has been moving on up in the retail and restaurant arena. With the opening of the shops at The Hangar, and the...

Work on Mural Starts as Target Opening Date Approaches

September 8, 2022

Three months ago, Reddit user BTSavage commented on the r/santacruz section of the popular link and discussion website: “Scotts Valley can't decide if it's...

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Strictly Business | When Sound Becomes Medicine: A Journey Into Sound & Soul

Starbucks workers rally for unionization in Scotts Valley

Scotts Valley gets first look at environmental impact of Town Center project

Santa Cruz Restaurant Week returns for 17th year

Strictly Business | The Ripple Effect of Women’s Leadership Summits

SOCIAL MEDIA

News Briefs | Published Nov. 14, 2025

County Park Friends launches campaign to support youth recreation

News Briefs | Published Nov. 7, 2025

Town Hall to discuss District 5 roads on Nov. 13 in...

Santa Cruz County unites to combat food insecurity during government shutdown...