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Scotts Valley
October 21, 2025

As Energy Bills Soar, Companies Suggest Ways to Save

Just as Bay Area gasoline prices have finally dipped below the $4 a gallon line at select stations, after rising above $7 a gallon...

Ambient Photonics Picks Scotts Valley For First Facility

A startup aiming to conquer the world with new technology that delivers a steady stream of solar power—even in even low light situations—has selected...

Scotts Valley Welcomes New Businesses at The Hangar

If you’re looking for a new way to pass the time that focuses on food, beer and community, followed by a gritty workout, check...

Faultline Taproom Overcame Covid-Era Obstacles to Open In Scotts Valley

As the fog began to envelop the coastal areas of Santa Cruz County Tuesday evening, the sun beamed, uninterrupted, on a building up the...

SV Officials Say Target Opening Represents Big Milestone

To prepare for an upcoming trip to the Middle East, Scotts Valley resident Lori Strusis, 71, needed to stock up on a few accessories. Luckily...

New Scotts Valley Theater Plans Inaugural Open House Saturday

Scotts Valley has been moving on up in the retail and restaurant arena. With the opening of the shops at The Hangar, and the...

Work on Mural Starts as Target Opening Date Approaches

Three months ago, Reddit user BTSavage commented on the r/santacruz section of the popular link and discussion website: “Scotts Valley can't decide if it's...

Boulder Creek-Based Waste Hauler Kicked Out of County

A Boulder Creek trash and recycling collector that hadn’t been paying the money it owed the County of Santa Cruz—or keeping up with regulations—has...

Cannabis Grow Proposal Heads Back to Planning Commission

In a business matter that’s highlighted a tussle between Planning Commissioners and County of Santa Cruz staff, the Commission has been handed a second...

The Making of Superheroes in Business

When you think of superheroes’ characteristics, what comes to mind? You might think they have superpowers and they fight against oppression and wrongdoing. But in...

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Strawberries

Santa Cruz County’s 2024 Crop Report shows jump in local crop...

Santa Cruz County Agricultural Commissioner’s Office has released the 2024 Crop Report, announcing that the estimated gross production value of local agricultural commodities reached...