Business

What appeared to be a smooth path through the picturesque Scotts Valley hills for Visit Santa Cruz County turned out to be a rocky road.  A proposed seven-year extension of the Tourism Marketing District (TMD) hit a pothole when Scotts Valley City Councilman Randy Johnson...

While June 15 marked the day California was to return to “business as usual,” according to California Gov. Gavin Newsom, local residents were all over the map as far as how they said they’d react to “opening up.” On Tuesday, California ditched its system of...

Residents of Boulder Creek have been through hell and high water over the past several years, but the San Lorenzo Valley Water District (SLVWD) is adding to the dismay of neighborhoods and small businesses in town with a decisive lack of communication about their...

Thomas Cussins, president of Ineffable Music, wants to thank the community of San Lorenzo Valley for keeping Felton Music Hall’s doors open. As other entertainment venues have struggled—and faltered—during the crush of the pandemic, Felton Music Hall has stood strong.  Cussins, who is the managing...

Though a Jan. 12 webinar about federal Covid-relief funding for local businesses was short and to the point, Scotts Valley City Councilman Randy Johnson still found time to look back on the early days of the pandemic. “Does anyone remember spraying the mail that came...

A California energy regulator has become so vexed with troubled power provider PG&E following months of planned and unplanned outages it’s started to crackdown. In a Nov. 1 letter to Santa Cruz County Board of Supervisors Chair Bruce McPherson, California Public Utilities Commission (CPUC) President...

I am perpetually on the lookout for fresh insights and novel viewpoints for local businesses whose products and services command our attention and investment.  I listen for businesses that triumph over trials and offer ways to further brand and develop my business and yours. The...

Last year challenged us, not just globally and nationally, but, especially, locally. We know what happened here with the businesses shutting down and stay-at-home demands. Compounded by our local fires, we witnessed firsthand how small local towns band together and support their own. I...

LaLi Kates, founder of both Food Trucks A Go Go and Aunt LaLi’s Treats, a leader in the food truck industry, has announced the successful sale of the businesses to Josh Swart. The acquisition marks a significant milestone for all involved parties and presents exciting...

When you think of superheroes’ characteristics, what comes to mind? You might think they have superpowers and they fight against oppression and wrongdoing. But in business today, just being fair is nothing compared to having the ability to lead and engage others to become their...