SLVUSD to use $25-million bond for school upgrades
Over the past year, the financial world has been playing the big guessing game of what will happen to interest rates as authorities seek to calm inflation without causing too much pain. School officials had been zoned-in for just such an exercise here in...
Humble Sea Tavern Opens in Felton
If there was any question as to whether residents of the San Lorenzo Valley were ready to relax a bit after two years of a deadly pandemic, one need only look to the crowd outside of Felton’s newest eatery, Humble Sea Tavern.
Since opening its...
Couple opening ballroom studio as dance community emerges from lockdown
Scotts Valley is signed up to a new future of dance, with a ballroom franchise set to open a location within weeks.
From salsa to cumbia, swing, Viennese waltz and tango, the owners of the new Arthur Murray location are thrilled to teach local residents...
Felton Music Hall and Roaring Camp team up for summer concert series
With many Santa Cruz County venues trying to crack the code for live music’s Covid-era return, Felton Music Hall has announced it will be trying something radical this summer: pods.
“Sometimes when you’re forced to make changes, great things come about,” said Cory Atkinson, who...
City Gives $250K In Pandemic Aid To Local Small Businesses
Scotts Valley Administrative Services Director Casey Estorga described the awarding of a quarter-million-dollars in pandemic aid to several local businesses as “the ending point of a very long journey.”
In introducing the item during the April 20 Scotts Valley City Council meeting, he took a...
Workforce report highlights job growth, economic challenges in Santa Cruz County
Santa Cruz County Workforce Development Board has released its 2026 State of the Workforce report, providing an overview of local employment trends, wage data and economic challenges affecting the region.
The report examines three years of economic patterns and comes amid changes driven by advances...
Felton’s abuzz about incoming brewery
There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.
Although she’s been driving the brand’s marketing for...
Organizations push importance of shopping local this holiday
The Scotts Valley Chamber of Commerce put on a Holiday Passport Event on Small Business Saturday, Nov. 28.
More than 100 families traveled throughout commercial Scotts Valley to 36 local businesses in a safe and spirited fashion. At each business, households received a stamp, children...
First Saison Cellar & Wine Bar to open in Scotts Valley this month
First-of-its-kind Saison Cellar & Wine Bar will launch to the public with a grand opening on Thursday, Oct. 26.
Local winemaker and Saison Hospitality Co-Founder and Beverage Director Mark Bright invites the Santa Cruz County community to celebrate his new Scotts Valley wine bar and...
Strictly Business | Heads Up, Friends—TEDx Santa Cruz is Coming to Town
As a beacon of innovation and enlightenment, TEDx Santa Cruz shines brightly on our community’s horizon, inviting us to explore the depths of human creativity and ingenuity countywide. This year’s theme, “Rising Together,” features 22 talented and insightful individuals sharing their perspectives.
TEDx Santa Cruz
Firstly,...
Central Coast Good Fire Fair returns Saturday to Henry Cowell Redwoods...
California State Parks will host the third Central Coast Good Fire Fair and demonstration burn Saturday, Oct. 10, at Henry Cowell Redwoods State Park.
The...
