Business

As Deborah Parcel flipped through scrapbooks of Press Banner clippings—from before the Valley Press and Scotts Valley Banner joined forces—she beamed with joy. And that gratitude emanated from her cheery face as she took to the microphone March 21 to thank that evening crowd for...

As a beacon of innovation and enlightenment, TEDx Santa Cruz shines brightly on our community’s horizon, inviting us to explore the depths of human creativity and ingenuity countywide. This year’s theme, “Rising Together,” features 22 talented and insightful individuals sharing their perspectives. TEDx Santa Cruz Firstly,...

Hundreds more people signed their names this week to a petition to save a woman-owned storefront in downtown Felton that showcases the wares of more than 50 local artists. After surviving through the most difficult pandemic days, and during a wildfire that destroyed hundreds...

In today’s fast-paced business world, it’s easy to get caught up in the daily pressure of life, with endless to-do lists, social media notifications and the constant pressure to excel. However, many business professionals overlook the incredible power of taking a vacation. It may seem...

The hottest new haunt in the San Lorenzo Valley at the moment is not exactly new. The way the deer gazes out over the space illuminated by bulbs covered by hipster light fixtures, as customers wearing coats and toques sip milky-orange craft beers is...

When it comes to piecing together events to enrich the community of Boulder Creek, few folks do it better than Karen Edwards. As the president of the Boulder Creek Business Association Board of Directors, Edwards has the drive, resilience and connections needed to gather...

In this final series, I speak with Jason Borgen, the Chief Technology Innovation Officer at the Santa Cruz Office of Education (SCCOE), and with two local businesses, BraLisa and The Gather Community.  In this concluding segment of our three-part series on AI in Small Town...

When I first stepped foot inside the Third Hand Store in Ben Lomond, a Canadian tasked with covering the quirky and community-oriented Scotts Valley and San Lorenzo Valley region for a traditional print newspaper, I was hoping to find some threads to suit the...

In today’s news and on social media, you've probably heard the phrase, “The Genie is out of the Bottle,” referring to Artificial Intelligence (AI) as a “new” technology. But let’s take a step back in time. AI research dates back to the 1950s and...

In today’s fast-paced world, the term AI is buzzing everywhere. Curiosity about AI and its various tools has led me to explore how AI, ChatGPT and other AI technologies might benefit our Valley’s business owners and industries (myself included). I would like to share some...