Business

What appeared to be a smooth path through the picturesque Scotts Valley hills for Visit Santa Cruz County turned out to be a rocky road.  A proposed seven-year extension of the Tourism Marketing District (TMD) hit a pothole when Scotts Valley City Councilman Randy Johnson...

SCOTTS VALLEY—Scotts Valley elected officials listened with rapt attention as influential urban planner Bob Gibbs gave them “a really short version of my Harvard class,” during a study session before the June 2 City Council meeting. As he pulled the cover back on what...

From birthday parties to weddings to Jazzercise and Zumba, the Felton Community Hall has been a local place to host events and make memories. After 100 years as a neighborhood hub, members of its board of directors are looking for the community to help keep...

It was out with the old and in with the new, as Boulder Creek’s little radio station that could, KBCZ, transitioned from its longtime frequency of 90.1 FM to its new, expanded home at 89.3 FM on May 27.  Sparkling cider was poured and fans...

Local ice cream chain The Penny Ice Creamery has announced it will be joining mixed-use development The Hangar at Skypark in Scotts Valley. They hope to win over the taste buds of local residents through the 262 Mount Hermon Rd. site, as they have...

Realtor Robert Aldana of Keller Williams Realty recalls with clarity the moment the tide changed for Scotts Valley’s real estate market.  Earlier this year, Aldana finalized the sale of a home near Skypark for about $1.4 million—signaling a major shift in the industry for the...

The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022. County officials crafted the ordinance to reduce the amount of disposable cups that...

SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

When asked about how dire the situation is for local businesses despite the recent relaxing of Covid-19 restrictions imposed by the state, Scotts Valley Chamber of Commerce Executive Director Danny Reber did not hold back. About a handful of businesses have already shuttered, and...

Last October, when Mayor Derek Timm learned the community had been selected by Target Corp. as the site of one of its next locations, he was elated. “I called the city manager and said ‘You’re not going to believe this,’” he said, remembering the exchange...