The Penny Ice Creamery joins The Hangar project in Scotts Valley
Local ice cream chain The Penny Ice Creamery has announced it will be joining mixed-use development The Hangar at Skypark in Scotts Valley. They hope to win over the taste buds of local residents through the 262 Mount Hermon Rd. site, as they have...
Scotts Valley, SLV housing markets skyrocket as Bay Area prices climb
Realtor Robert Aldana of Keller Williams Realty recalls with clarity the moment the tide changed for Scotts Valley’s real estate market.
Earlier this year, Aldana finalized the sale of a home near Skypark for about $1.4 million—signaling a major shift in the industry for the...
Disposable cups fees won’t start until 2022
The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022.
County officials crafted the ordinance to reduce the amount of disposable cups that...
Survey predicts Santa Cruz County tourism will return
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC).
This prediction is...
City distributing nearly $350K to businesses, childcare
When asked about how dire the situation is for local businesses despite the recent relaxing of Covid-19 restrictions imposed by the state, Scotts Valley Chamber of Commerce Executive Director Danny Reber did not hold back. About a handful of businesses have already shuttered, and...
Plans for Scotts Valley Target head to Planning Commission
Last October, when Mayor Derek Timm learned the community had been selected by Target Corp. as the site of one of its next locations, he was elated.
“I called the city manager and said ‘You’re not going to believe this,’” he said, remembering the exchange...
Felton’s abuzz about incoming brewery
There are dream jobs, and then there are DREAM JOBS. Racing Formula 1 cars? Check. Playing for the NBA? Check. Stylist to the stars? Check. Head of marketing for Humble Sea Brewery? Check, if you’re Lee DeGraw.
Although she’s been driving the brand’s marketing for...
Felton Music Hall and Roaring Camp team up for summer concert series
With many Santa Cruz County venues trying to crack the code for live music’s Covid-era return, Felton Music Hall has announced it will be trying something radical this summer: pods.
“Sometimes when you’re forced to make changes, great things come about,” said Cory Atkinson, who...
Cruise Coffee Company, The Hot Pink Box Dessert Co. team up for new bakery
Erin Buchla, owner of Cruise Coffee Company, and Branddi Palmer, owner of The Hot Pink Box Dessert Co., plan to open a new bakery in the Cavallaro Transit Center at 246 Kings Village Road some time in May.
The new shop, dubbed Cruise Coffee Company...
Scotts Valley Kiwanis help local cafe
The Scotts Valley Kiwanis Club on Feb. 12 presented Norma Garcia, the owner of Auntie Mame’s, with a $950 check to replace outdoor canopies destroyed by a windstorm.
According to Kiwanis President Ray Gorski a member reached out to Garcia after the Jan. 18 storm....
Paddy Smith Park blooms with new garden at Santa Cruz County...
The beautiful Santa Cruz County Fairgrounds are growing even more beautiful thanks to a colorful landscaping project at Paddy Smith Park.
Jeff Rosendale, with Sierra...