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Strictly Business | Through the Lens: Two Women, Two Visions, One Bold Beginning

March 26, 2026

Gold Dot Roasting blends coffee and craft in Boulder Creek

Scarborough family opens Felton Ace Hardware at shuttered Rite Aid site

Strictly Business | Using AI Without Losing Your Human Magic

Santa Cruz Burger Week plates up for 9th sizzling year

Work on Mural Starts as Target Opening Date Approaches

September 8, 2022

Three months ago, Reddit user BTSavage commented on the r/santacruz section of the popular link and discussion website: “Scotts Valley can't decide if it's...

Boulder Creek-Based Waste Hauler Kicked Out of County

September 1, 2022

A Boulder Creek trash and recycling collector that hadn’t been paying the money it owed the County of Santa Cruz—or keeping up with regulations—has...

Cannabis Grow Proposal Heads Back to Planning Commission

August 29, 2022

In a business matter that’s highlighted a tussle between Planning Commissioners and County of Santa Cruz staff, the Commission has been handed a second...

The Making of Superheroes in Business

June 27, 2022

When you think of superheroes’ characteristics, what comes to mind? You might think they have superpowers and they fight against oppression and wrongdoing. But in...

Council Defers Half a Million in Fees for New Hotel, Approves Budget

June 24, 2022

Santa Cruz County accommodation providers are anticipating a banner year. Yet with building costs soaring, in order to get shovels in the ground, the...

Mountain music in the key of life

June 17, 2022

When Sydney Gorham was five years old, she started her first business, “Sydney’s Outdoor Chore Service.” The tiny entrepreneur waddled throughout her San Jose...

SLVUSD to use $25-million bond for school upgrades

June 17, 2022

Over the past year, the financial world has been playing the big guessing game of what will happen to interest rates as authorities seek...

Housing woes hit home for San Lorenzo Valley seniors

June 3, 2022

The end of the month seemed to approach faster than usual for Shirli McLaughlin. The 76-year-old Felton resident, a longtime Ben Lomond shopkeeper, was...

City Gives $250K In Pandemic Aid To Local Small Businesses

May 6, 2022

Scotts Valley Administrative Services Director Casey Estorga described the awarding of a quarter-million-dollars in pandemic aid to several local businesses as “the ending point...

Felton Springing Into Season With Sidewalk Sale This Saturday

April 29, 2022

The Downtown Felton Association is welcoming people from around the region to the 2nd Annual Downtown Felton Spring Sidewalk Sale & Open House Saturday. Christy...

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Strictly Business | Through the Lens: Two Women, Two Visions, One Bold Beginning

Gold Dot Roasting blends coffee and craft in Boulder Creek

Scarborough family opens Felton Ace Hardware at shuttered Rite Aid site

Strictly Business | Using AI Without Losing Your Human Magic

Santa Cruz Burger Week plates up for 9th sizzling year

SOCIAL MEDIA

Despite high temps and pile-burning setbacks, fire officials aren’t worrying just yet

News Briefs | Published April 3, 2026

Caltrans changes speed limits on portion of Highway 17

Scotts Valley City Manager: We’re closing Siltanen Park ballfields, building 50...

Highway 9 daytime one-way reversing traffic control set for next week